Thanksgiving is a time to remember all the blessings we have and to give thanks and gratitude for the past year. However, in the marketing world, the Thanksgiving season can leave many business owners and content creators feeling overwhelmed and unsure of what direction to take their strategies. But don’t worry, we can help! Keep reading for some of our ideas that can help boost culture in the office, increase social media engagement, and improve your website visibility during this Thanksgiving holiday season.
Ideas that Boost Culture
There’s nothing that will boost the culture at your company other than getting into the holiday spirit together! Set a date for a Thanksgiving potluck lunch and bring in all of the delicious Thanksgiving foods everyone loves. Add in some Thanksgiving-themed games and enjoy a fun lunch with your team.
During Thanksgiving, one of the best ways to boost culture within your workplace is to help others. You can schedule a time to volunteer with your team at so many different places.
Get your employees involved with a food drive at your workplace! Designate an area to collect non-perishable and canned food items for donation at your local food drive or pantry. Don’t forget to email your staff or send out flyers letting your team know about the food drive.
Boost Culture With a Thank You Note
Show appreciation for your team members by writing a personal thank you note! A thank you note is such a generous gesture of appreciation and will surely boost your culture.
Ideas that Boost Social Media
Days of Thanks Social Media Campaign
When it comes to social media campaigns, it takes a lot of strategies, assessing analytics, and figuring out what message you want to convey about your brand. Try doing a Days of Thanks social media campaign where you show a new team member each day leading up to Thanksgiving that explains what they’re thankful for. It’s a great engagement booster on your social media channels.
For an engagement boost, research trending Thanksgiving hashtags that can get you better exposure. Hashtags like #Thanksgiving, #Thankful, or #TurkeyMonth may perform well during the month of Thanksgiving. Because these hashtags are likely going to be flooded with posts, be sure to also include community, niche, and industry-specific hashtags as well.
Show Customer Appreciation
Include customer testimonial posts in your social media campaign this month. You can collect reviews from your Facebook reviews tab, Google My Business reviews, your website, or reviews customers have left on your products/services. Don’t forget to mention how much you appreciate your customers and their kind words.
Host a virtual giveaway on social media! You can give away a seasonal product, a delivered Thanksgiving meal to someone in need, even a donation to a charity that is meaningful to the winner. Just make sure you read all of the rules and regulations for each specific social media platform.
Ideas that Boost Your Website
Offer Black Friday Sales
It’s important to plan ahead for any Black Friday sales or deals you have because, being the day after Thanksgiving, the day can really creep up fast! This year, Black Friday will fall on Friday, November 25, and Cyber Monday will be on Monday, November 28. Be sure to discuss internally what you want your sale to be, what coupon codes you will use, and how you will market the sales on your website (attention-grabbing pop-up, clickable banner on the homepage, etc.)
Limited Edition Holiday Product/Service
If you have any ideas for holiday products or services related to your company, help people get into the Thanksgiving spirit with these limited edition specials. For example, if you have a candle company, offer Thanksgiving/fall scents like pumpkin, sweater weather, apple pie, etc. Make sure the holiday limited edition products are front and center on your website and the customer experience is clear and easy to understand.
Donate Website Sale Proceeds
Consider giving a percentage of your November sales to a reputable charity that means something to your company. Be transparent with the percentage and charity you will donate proceeds to. Each time someone purchases a product on your website, give them an additional opportunity to donate more to the charity as well during checkout.
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