How to Build Brand Authority

What makes your brand stand out among the crowd? Why should customers listen to your voice and buy your products? Well, customers listen because brands are perceived as trusted in the industry. If you’re wondering how to make customers recognize your brand as having established authority, keep reading to learn exactly what that means, how it drives business, and ways you can effectively accomplish it.

What is Brand Authority?

Brand authority is a term used widely by marketing and business professionals. But what is the meaning of the phrase? Forbes refers to brand authority as “a company’s perceived expertise within an industry or topic.”

One important thing to note is that the public deems your brand as having brand authority. But there are ways that you can effectively build brand authority for your business.

How Brand Authority Drives Business

We’ve all heard, first impressions are everything. In fact, studies show that customers form their first impression of a brand in 10 seconds. 

When you build brand authority in your industry, people will look to your company for information, further building your customers’ trust. Once your followers, prospects, and customers trust you, they are more likely to look to your brand for future purchases or information, moving them further down the customer funnel.

Amidst the noise, let your message be heard.

Ways to Effectively Build Brand Authority

Have a content strategy. Strategizing how you want to share engaging content, what platforms to utilize, and how to implement visualizations, can go a long way. Teach through your brand’s content, design for user experience, and show your expertise in the industry.

Positive customer testimonials. Reviews are influential in the prospective customer world. Have you ever bought a product solely based on what you read in the product reviews? According to Vendasta, 92% of customers read online reviews first. Additionally, 68% say positive reviews make them trust a local business.

Invest in digital advertising. Whether you choose to run an ad on Facebook or invest in PPC ads, you’re getting your brand name out there to a targeted audience. You’re calling attention to your brand, and if your message is clear, engaging, and informative, you may acquire more prospective customers. 

Social media marketing. Use social media platforms as a way to connect and engage with prospects and current customers, answer questions, and share content that speaks for your brand. Be sure to share quality, educational content, and nothing controversial. Controversial topics can turn customers off, depending on the issue at hand. Social media marketing is also a great way to connect with influencers, build advocates for your brand, and project professionalism through your content.

Blogs. Blogs are the perfect way to produce educational content on a variety of industry-related topics. If your brand is consistently producing blogs, you will start to improve your brand’s on-page SEO, increasing the visibility of your brand when people search for related keywords.

At Symboliq Media, we work with clients to understand their target audience, build engagement, and create personalized marketing strategies based on their business goals. Our mission is to increase our client’s brand authority through branding, packaging, design, video, content creation, and websites tailored to user experience. We strive to build a loyal customer base for you, across all channels. Learn more about Symboliq Media services and what we can do for you!

Other related Symboliq Media blogs:
https://symboliqmedia.com/blog/using-social-media-correctly/
https://symboliqmedia.com/blog/6-reasons-social-media-powerful-business/

Share this article:

Share on facebook
Share on twitter
Share on linkedin
Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment

seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.