5 Tips for Developing Your Influencer Marketing Strategy

Are you looking to take your business marketing strategy to the next level? Influencer marketing is a powerful tool that businesses can leverage, and it can give you the boost you need to get ahead of the competition. This form of marketing involves working with influential people or businesses who can promote your brand to potential customers through their portfolio, with the potential to expand your brand reach and visibility. With the right influencers on board and well-crafted promotional messages, you can significantly increase brand awareness, gain more loyal followers, and ultimately grow your business. To help better understand how to develop an impactful influencer marketing plan, we will cover the key elements essential for success.

Developing Your Influencer Marketing Strategy 

1. Research

Identify the social media platform that will most effectively reach your target audience. Subsequently, consider what platform your target audience frequents the most. Finding an excellent influencer for your brand also requires research because you will want to choose an influencer whose target audience aligns with your target market’s interests, values, beliefs, and demographics.

2. Plan

You must set up an initial budget, timeline, and management strategy for your influencer campaign. Setting a budget and timeline will set expectations early and help avoid miscommunication. A management strategy will help maintain the ongoing partnerships between influencers and your brand. An influencer agency can also help with planning.

3. Brand Goals & Campaign Message

Determine your brand goals and campaign messaging. 

Goals

  • Grow brand awareness
  • Increase brand following
  • Increase engagement with shares, comments, and likes on content
  • Increase customer purchases
  • Improve SEO with backlinks

Influencer Campaigns:

  • Sponsored content
  • Contests or giveaways
  • Discount codes
  • Affiliates 
  • Mentions

4. Outreach

Find marketing programs or hire a marketing agency to help you identify potential influencer partners that are credible, relevant, and fit your brand guidelines. Then you’ll begin the process of reaching out to target influencers. Depending on the type of influencer, you could reach out in a direct message on their social media. Other established influencers will require an email or contact through their website.

5. Track

Monitor your influencer campaign performance to determine the effectiveness of working with the same influencers or if you should change your strategy. Brand awareness, engagement, and conversions are common KPIs to help measure the success of your influencer strategy.

Interested in Developing Your Influencer Marketing Strategy?

Symboliq connects brands with ambassadors and influencers to execute an effective marketing strategy. We work with brands and influencers alike to fuse the perfect match. We strategize and connect you with influencers to expand your reach and brand awareness. We consider a celebrity or influencer’s audience, relevance, and authenticity to help match brands with the perfect partner for greater success. We have experience working with various influencers and would love to help you find the perfect fit for your niche. Schedule a free 30-min consultation to discuss how influencer marketing strategies can boost your brand. 

Share this article:

Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment

seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.