It’s hard to believe that SEO is changing again but SEO is a constantly evolving industry. As SEO experts, we need to stay up-to-date on the latest trends and ensure our clients’ websites are ahead of the curve. With this in mind, let’s look at 5 SEO trends we are expecting to see in 2022!
5 Important SEO Trends in 2022
1. Core Web Vitals
Core web vitals are made up of three different elements: Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CIS). These three work together to create a website’s “performance budget.” LCP measures how much of the page can be rendered without JavaScript. FID is the time it takes for the first paint, and CIS is the distance between subsequent elements on the page.
Each of the three factors is important when determining SEO ranking. Google wants to ensure that users have the best experience possible, focusing on websites with low LCPs, short FIDs, and small CIS values. To improve your SEO ranking in 2022, you need to ensure that your website’s core web vitals are up to par. This means optimizing your code, images, and videos for fast loading. You should also minimize the use of JavaScript and eliminate render-blocking scripts.
2. Mobile-First SEO Content
Mobile-first content is a long-time running trend. However, in 2022 mobile will continue to push its importance over desktop or tablet optimization. SEO will become more heavily focused on what your phone can do. Google announced that they had started testing out their mobile-first Indexing system in February 2018. Mobile optimization and understanding how Google views websites from a mobile perspective will be essential in 2022 and beyond.
3. Long-Form Content
Long-form content is essential to show search engines that your users are engaged and interested in the content you are putting out. Adding a blog to your website is a great way to produce long-form content for users. Focus on providing quality, authentic blogs and use titles that will interest your audience. Ensure that your blogs are around 500-1,500+ words per blog.
An anchor-linked table of contents will increase clicks and provide a great user experience for customers who are interested in one part of your content to find the information they’re looking for, quickly.
Readability is also becoming more important in your digital blog content. You can improve readability by avoiding run-on sentences, adding bullet points, photos throughout your blog, numbered lists, and expert quotations.
Google ranks websites that provide valuable and informative content to their users. The longer a user spends on your website, the more likely they will convert into an SEO lead.
4. Multitask United Model (MUM)
Multitask United Model (MUM) is still in the test phase. However, Google is expected to roll it out in 2022. MUM essentially makes the online search process quicker and easier for users. That means fewer queries and quicker answers. Search engines are starting to focus on benefiting their SEO campaigns using MUM.
MUM will focus more on user retention than just getting new customers in the door. SEO companies need to focus on ways to retain clients for long periods instead of moving on to the next SEO company when they get bored.
By using MUM, companies can focus on providing answers and information that will help customers throughout their entire customer life cycle instead of just trying to drive conversions at every turn.
5. Automation
Previous SEO practices required heavy manual work, which was a time-consuming and tedious process. Now, automated SEO practices are becoming an easier way to prioritize SEO.
While SEO will never be fully automated, specific tasks can be completed with the help of bots and scripts. For example, you can use bots to crawl your website and identify any errors that need to be fixed. SEO bots can monitor rankings and provide SEO strategists with a list of the keywords they are ranking for. This is a great way to ensure you’re reaching your target SEO audience without all of the manual work.
Ready to Get Started Improving Your SEO in 2022?
You can start improving SEO today by creating a strategy that focuses on what’s trending and what Google is looking for on your website. These include mobile optimization, faster page load speeds, and high-quality content. Not sure where to start? We can help! Schedule a free consultation with our SEO team!
If you liked this Symboliq Media blog, check out these other related articles:
–A Guide to Improved Technical SEO
–What Are Core Web Vitals & Why Do They Matter in 2021?
–How to Target + Retain Repeat Customers
