Trends Expected to Affect the Marketing Landscape in 2023

The marketing landscape is always changing. What was popular last year may have changed for this year, and what works today may be different by next year. As a result, it’s important for businesses to stay on top of the latest marketing trends to keep ahead of the competition and stay in front of the customer. Here are some top marketing trends to watch out for in 2023!

2023 Marketing Trends

Use of Augmented Reality

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.

AR provides businesses with a unique way to engage with their customers and allows them to stand out from their competitors who are not using this technology. We expect to see more businesses using AR in various ways in 2023, such as providing virtual tours of their products or services, offering interactive customer experiences, and more.

Google Lens Search

Google rolled out many changes in 2022, one being enhanced lens search. Lens search enables customers to take an image of a product and find matches for purchase online. Lens search makes it easier for customers to find exactly what they want.

With the new Lens search, businesses need to optimize their website and content for image and text searches if they want to be found by customers using this new technology. This means using natural language keywords, creating short and concise content, and structuring your images in a way that is easy for search engines to understand. 

Personalization at Scale

Personalization has been a hot topic in marketing for a few years, but we expect it to become even more important in 2023 as businesses strive to create custom experiences for their customers at scale.

Some examples of personalization at scale include targeted ads based on customer behavior, recommended products or services based on past purchases, and customized emails or other communications based on customer preferences. Omnichannel marketing campaigns are fueling this highly targeted personalization in a way that reaches your customer when and where they are ready.

Increased Focus on Sustainability 

One of the biggest trends we’ve seen in recent years is a shift toward sustainability, which is expected to continue in the coming years. More and more consumers are becoming aware of their spending habits impact on the environment, and they’re looking for brands that align with their values. In 2023, we expect to see more businesses offering sustainable products, looking for ways to improve their corporate social responsibility goals, and implementing sustainable practices into their operations. 

Continued Growth of Influencer Marketing 

Thanks to social media platforms like Instagram, businesses now have a direct line of communication with potential customers through influencers. In 2023, we expect to see more businesses partnering with influencers as part of their marketing strategy and increased regulation around influencer marketing from governments and social media platforms.

Symboliq Media your business growth partner

Symboliq Media: Your Business Growth Partner for 2023

As we move into 2023, businesses need to be prepared for changes in the marketing landscape. By staying ahead of these trends, businesses will be better positioned to succeed in the coming year. Symboliq Media is here to help build your business in the coming year. Let’s talk:

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