Trends Expected to Affect the Marketing Landscape in 2023

The marketing landscape is always changing. What was popular last year may have changed for this year, and what works today may be different by next year. As a result, it’s important for businesses to stay on top of the latest marketing trends to keep ahead of the competition and stay in front of the customer. Here are some top marketing trends to watch out for in 2023!

2023 Marketing Trends

Use of Augmented Reality

Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.

AR provides businesses with a unique way to engage with their customers and allows them to stand out from their competitors who are not using this technology. We expect to see more businesses using AR in various ways in 2023, such as providing virtual tours of their products or services, offering interactive customer experiences, and more.

Google Lens Search

Google rolled out many changes in 2022, one being enhanced lens search. Lens search enables customers to take an image of a product and find matches for purchase online. Lens search makes it easier for customers to find exactly what they want.

With the new Lens search, businesses need to optimize their website and content for image and text searches if they want to be found by customers using this new technology. This means using natural language keywords, creating short and concise content, and structuring your images in a way that is easy for search engines to understand. 

Personalization at Scale

Personalization has been a hot topic in marketing for a few years, but we expect it to become even more important in 2023 as businesses strive to create custom experiences for their customers at scale.

Some examples of personalization at scale include targeted ads based on customer behavior, recommended products or services based on past purchases, and customized emails or other communications based on customer preferences. Omnichannel marketing campaigns are fueling this highly targeted personalization in a way that reaches your customer when and where they are ready.

Increased Focus on Sustainability 

One of the biggest trends we’ve seen in recent years is a shift toward sustainability, which is expected to continue in the coming years. More and more consumers are becoming aware of their spending habits impact on the environment, and they’re looking for brands that align with their values. In 2023, we expect to see more businesses offering sustainable products, looking for ways to improve their corporate social responsibility goals, and implementing sustainable practices into their operations. 

Continued Growth of Influencer Marketing 

Thanks to social media platforms like Instagram, businesses now have a direct line of communication with potential customers through influencers. In 2023, we expect to see more businesses partnering with influencers as part of their marketing strategy and increased regulation around influencer marketing from governments and social media platforms.

Symboliq Media your business growth partner

Symboliq Media: Your Business Growth Partner for 2023

As we move into 2023, businesses need to be prepared for changes in the marketing landscape. By staying ahead of these trends, businesses will be better positioned to succeed in the coming year. Symboliq Media is here to help build your business in the coming year. Let’s talk:

Share this article:

Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment


so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.


as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.