As we move into third quarter, it’s time to focus on new inbound marketing strategies to help better engage your target audience. Keep reading for five inbound marketing strategies that you can use to focus on for Q3!
What is Inbound Marketing?
Inbound marketing focuses on creating relationships with customers rather than simply selling to them. It begins with the idea that customers are more likely to purchase from businesses they feel connected to. Therefore the focus is on creating engaging and valuable content for customers to attract them to the company.
Once customers are engaged, inbound marketers work to build trust and credibility so that customers will continue to do business with the company in the future. Inbound marketing can be used throughout the customer lifecycle, from attracting new customers to retaining relationships with existing ones.
5 Inbound Strategies For Third Quarter
1. Social media marketing and influencers
Social media is a tool that can help you reach a large, highly targeted audience. It’s an opportunity to create an experience through content that will engage your customers rather than hard sell them. This quarter, think of social media as a place to foster connections and spark conversations.
Social media influencers are becoming increasingly popular for e-Comm and retail businesses. Influencer marketing rose from $1.7 billion in 2016 to $9.7 billion in 2020, and it’s only going up. Use social media to connect with influencers who help promote your brand, products, and services on a relative, human level.
Podcasting connects your business with your audience on a personal level. You can share your brand’s story, provide valuable information, talk about your experiences, failures, successes, what you’ve learned over the years, etc. Podcasts allow you to build relationships with listeners.
3. Omnichannel marketing
Omnichannel marketing is a must in today’s world. You must be present on multiple online, offline, and mobile channels. This will allow you to reach your target audience wherever they are.
Omnichannel is different from multichannel in that in a multichannel approach, businesses communicate with customers through multiple channels, such as brick-and-mortar stores, online platforms, call centers, and so on. However, these channels are typically managed independently of one another.
In contrast, an omnichannel approach integrates these various channels into a single, coordinated system. This allows businesses to provide a seamless inbound marketing experience for their customers, regardless of how they engage with the company. For example, customers who start shopping on a website can efficiently finish their purchase in a physical store, and vice versa.
Furthermore, omnichannel data systems make it easy for businesses to track customer behavior across all channels and adjust their strategies accordingly. Companies need to take an omnichannel approach in today’s competitive marketplace to keep up with the competition.
4. Short Video
Video is a great way to engage your audience. People love watching short, informative videos. You can use video to introduce your brand, tell your story, or show off your products and services.
Blogging allows businesses to connect with their audience and share valuable information. You can use blogging to build relationships, drive traffic to your website, generate leads, and improve credibility online. This inbound marketing strategy is a great way to connect with your target audience and grow your business in the third quarter.
Inbound Marketing Tips for Better Engagement
Develop a buyer persona
Buyer personas help you better understand your target audience and what content they are interested in.
Create more engaging content
This could mean adding videos, infographics, or even writing more blog posts.
Promote your content across multiple channels
Don’t just rely on one platform to get your content out there. Utilize social media, email marketing, and even paid to advertise.
Engage with your audience
Respond to blog and social media comments, interact with people sharing your content, and start conversations.
Measure your results
Track your traffic and engagement metrics to see what’s working and isn’t. Adjust your strategies accordingly.