the client //
neuvana consists of a group of medical and neurological scientist professionals that have come together to create xen – an electronic device that stimulates your vagus nerve. stimulation of the vagus nerve may result in many health benefits including less stress and better sleep.
the challenge //
neuvana needed to increase seo ranking and social media brand awareness in time to launch their new product, xen.
our team believed in neuvana’s mission: improve lives through neuroscience and increase overall wellness – calmness, balance, and rejuvenation.
we created a customized strategy to get their product in the hands of consumers, build brand credibility, and better communicate the value of xen.
the solution //
our customized solution for neuvana began by revamping their current website and shop with a wordpress and shopify hybrid.
- updated imagery and copy
- optimized website and site speed for desktop and mobile devices
- added new pages to improve the site map and user experience
to ensure that neuvana would be seen online, we:
- optimized seo
- created their google my business account
- wrote weekly blogs using specifically targeted keywords to drive traffic through their website and focus on inbound linking and alt tags
- began posting and syndicating press releases and other press-related news
- continuous monitoring of keywords to adjust seo strategy
our xen pre-launch strategy included:
- “how to” videos that covered everything from using the neuvana app to setting up a xen.
- social graphics on all brand social accounts to build hype and grow the audience.
post-launch, we created a social media campaign that focused specifically on increasing brand awareness. and by constantly monitoring analytics and hashtags, we learned more about neuvana’s audience, specifically what attracted them to the brand and xen product. this allows us to create social promotions, monthly giveaway contests, utilize an influencer campaign to increase followers and sales, and craft an email marketing strategy.
