voila hair and beauty salon is a local business that strives to help independent stylists get their careers started by offering exclusive salon amenities including in-salon education, marketing opportunities, and a luxurious space for their clients.
when voilà hair and beauty salon first came to us looking for guidance, they wanted an overall redesign with a more modern look.
the hair and beauty market is a crowded field. we needed a unique strategy to get them seen and heard. we tapped into well-established partnerships to get violà an instant audience base already interested in self-care, and help grow their business faster.
we started by designing voilà’s website to show a headshot, biography, hours, and pricing for each stylist that would then display on the front-end of the website. the website also hosted online booking using a point of sale system that allowed them to control booking and payments.
as voilà added retail products, we helped them cement mutually beneficial partnerships with cbd brands, so voilà could capitalize on overlapping audience interests. we recognized (from our work with cbd brands) that the cbd audience had shared enthusiasm for health, wellness and beauty.
this targeted strategy gave voilà an instant audience base to begin promoting their products and services, and grow their business quickly.
we rounded out the branding effort by designing fresh print marketing assets:
so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.
we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.
our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.
listening and anticipating what’s next from your brand.
our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.
branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.
as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.