the client //
matt shields and the shields mortgage team are professional loan officers that help people find their forever homes in the most economic way possible. by providing guidance every step of the way, their team helps find the perfect loan program.
the challenge //
shields mortgage team understood the importance of helping people get the perfect loan to buy their perfect home. they came to us as a credible, top preferred lender in ohio wanting to better showcase their expertise online.
shields wanted a website that would make their loan qualifying and home buying experience more convenient for customers. they also needed an enhanced seo strategy to help customers find them locally.
we delivered on both.
the solution //
the smt rebrand began with a new website to better showcase their credibility as a top lender.
in the development of the website, we integrated a responsive mortgage calculator for the personalized user experience. we also set up the site to bring in reviews from social survey. the website effort was unique in that we had to work with the usa mortgage to ensure all the content on loan programs was accurate, and that the branding matched usa mortgages established look.
to drive immediate site traffic, we designed a digital strategy that included:
- optimized seo
- google and social media ads
- blogs that utilized top performing keywords
