If your WordPress website looks good, is optimized correctly, and contains a variety of plugins, yet lacks leads – you need a new strategy. Your website customer journey should be designed to strategically move interested customers to action on your website. In this article, we will discuss 6 ways to improve your WordPress website that will generate more leads for your business.
6 Ways to Generate Leads with Your WordPress Website
1. Mobile Optimization
Fast forward, almost all the newly formed websites are optimized for mobile devices. This is because smartphones and tablets have gotten cheaper and almost everyone uses them for casual web surfing.
If the layout of your website is optimized for mobile devices, users will appreciate the coding abilities of the developer and naturally, spend more time on your website.
2. Is Your Content Heart Touching?
Your digital audience craves emotional, authentic, and touching content. You need to speak to customers and answer their question of, “Why should we read your content?”
When it comes to content, it goes beyond being easy to read. Of course, using over complicated wording can make your website readibility score go down, however, people want to look beyond sales to connect with your brand and really feel something. Heart touching content can be a main factor in a users’ purchasing decisions.
3. Social Media Presence
No matter what business you run, you should have a social media presence. Top social media platforms such as Facebook, Twitter, and Instagram attract multi-million active monthly users, from around the world.
If you interact with your fans, post pictures and videos about the greatness of your product. Try posting user generated content or posting more about your story and how you got started with your business. This not only will increase your credibility but show your brand’s personality and generate leads as well.
4. How is Your Website Load Speed?
A good website loads in two seconds – anything longer than that, you are bound to lose visitors. The responsiveness greatly increases your chances for conversion. A user generally will enjoy spending time on a website when the website is fast and responsive.
5. Getting Help from Tools
There are tools such as Woopra and Google Analytics that provide you with useful data about your website. Gathering data can help you answer the following questions that can further help devise a marketing strategy that will lead to better conversion:
- What is the average time of the day when people mostly visit your website?
- Which countries are mostly interested in your website?
- Which age group is spending time on particular web pages?
- Which gender group is following your web pages for a specific duration of time?
6. Deals and Discounts
People love it when you give them something cheaper – how about combinational marketing? You can sell multiple products for a discounted price. In this way, a person is facilitated to shop once whereas you get multiple revenue from a single client visit. However, is important to refresh your deals and discounts, every once in a while, to keep your consumers interested in your product.
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