SAINT CHARLES, IL September 30, 2022 – Symboliq Media, a St. Charles, IL marketing and design agency, has announced a partnership with brands to craft strategic omnichannel marketing campaigns.
Symboliq Media has been collaborating with brands to create a convenient, seamless user experience for consumers since 2011. The marketing team is now taking it one step further and offering omnichannel marketing services for a highly personalized user experience.
An omnichannel strategy is a consistent, integrated approach to marketing, selling, and fulfilling orders across multiple channels, whether it be physical stores or e-commerce websites. An omnichannel strategy aims to provide a seamless, unified customer experience wherever consumers are at.
“Symboliq’s omnichannel service offerings can use data collected from interactions to better understand customer behavior and preferences and adjust their marketing and merchandising strategies accordingly,” says Randy Blakeslee, Co-Founder of Symboliq Media. “It allows businesses to forge a strategic digital presence that can increase brand awareness, build customer loyalty, and boost sales.”
Symboliq provides an initial strategy consultation to understand each client’s unique goals and expectations before using insights and expertise to guide brand decisions and omnichannel direction. Then, Symboliq utilizes a variety of marketing platforms to help brands reach new consumers and audience segments, including:
OTT Advertising: short commercial videos that play during streaming apps.
Geofencing: gather location data that triggers actions based on when a person enters or exits a certain location, building, or home.
Social Media Advertising: highly target your audience with specific customer demographics and psychographic characteristics.
Social Media Posting: engaging content that speaks to your audience and drives results.
Social Media Boosts: boost a post’s visibility, making it more likely to be seen by targeted prospects or customers.
Video: lead generation campaigns that aim to tell your story.
Programmatic Advertising: tactics range from geofencing and keyword contextual to CRM and site retargeting.
In early 2022, Symboliq Media worked with The Lady of Heaven, a Cannes film festival award-winning film, to launch the film showing in the United States. Symboliq delivered a holistic, comprehensive omnichannel strategy that positioned them for success using both online and offline marketing tactics. The campaign resulted in increased awareness, ROI, and more theater seats filled.
The campaign ran for 30 days, generating 7 million overall omnichannel impressions, a 1,511% Instagram growth rate, and 1.14 million social media ad impressions, with movie trailers having a 96% completion rate.
Offline, Symboliq helped distribute over 50 billboards nationwide to draw viewers and set up a merchandising store where consumers could purchase film apparel and products.
View the full case study: https://symboliqmedia.com/case-studies/lady-of-heaven/
About Symboliq Media
Symboliq is a client-centric agency specializing in marketing strategy, branding, website design/development, and social media management. Symboliq bridges the gap between brands and their audience to create and foster powerful experiences with meaningful companies. Learn more about Symboliq at: https://symboliqmedia.com/