Social media marketing has become a more integral part of every business. Why? Because social media has become the lifeblood of the digital age we live in. Businesses have to engage on social media to keep up. However, it’s important to focus on providing your customers with quality content vs. quality. The best metric to measure organic social media success is engagement. That said, let’s discuss how to organically boost your social media engagement!
How to Organically Boost Social Media Engagement
Mix Up Your Social Media Content
Too much of the same gets boring. If your content is predictable, your audience checks out. So be true to your brand, but find ways to mix up the type of content you post. It will help keep your audience active and engaged.
It’s called “social” media for a reason! Ask questions or drop a conversation starter. Content that gets people talking with you, and each other, gets more visibility.
Write Longer Captions
Time spent reading is time well spent! More social platforms are rewarding content that holds a user’s attention longer. You could tell a personal story or give some professional advice. Just make sure what you write has a clear purpose and value.
Create Shareable Content
Shareable content is anything that gives your audience a reason to pass it on! Sometimes it’s an amazing video or photo, emotional anecdote, or simply something that makes their lives easier.
Is it Time to Try Paid Boosting on Social Media?
If you are already doing the following and not seeing as many results, it may be worth testing our paid boosting:
- Post content worth engaging with
- Use attention-grabbing words at the beginning of your posts
- Encourage readers to like, comment, and share
Paid boosting allows you to filter out a targeted audience and engage in A/B testing to see what works for you. You need to know what platforms work well for you and who your target audience is in terms of psychographics and demographics. Need help? Our social media experts would love to work with you to help you start seeing results in engagement and growth on your social media platforms. Contact us to get started today!
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