Did you know that when customers feel engaged with brands, they generate 23% higher profit and business growth? User engagement directly measures the value of the content you are putting out, whether it be from social media posts, blogs, ebooks, even email campaigns.
Why does this matter? Because user engagement makes people feel more inclined to share your posts and tell family and friends about you.
Marketing is all about your customer’s experience from your website to email campaigns to when they unwrap your product in the mail. Take a look at the infographic below for 5 eye-opening statistics that show proven methodologies that improve user engagement.