What makes your brand stand out among the crowd? Why should customers listen to your voice and buy your products? Well, customers listen because brands are perceived as trusted in the industry. If you’re wondering how to make customers recognize your brand as having established authority, keep reading to learn exactly what that means, how it drives business, and ways you can effectively accomplish it.
What is Brand Authority?
Brand authority is a term used widely by marketing and business professionals. But what is the meaning of the phrase? Forbes refers to brand authority as “a company’s perceived expertise within an industry or topic.”
One important thing to note is that the public deems your brand as having brand authority. But there are ways that you can effectively build brand authority for your business.
How Brand Authority Drives Business
We’ve all heard, first impressions are everything. In fact, studies show that customers form their first impression of a brand in 10 seconds.
When you build brand authority in your industry, people will look to your company for information, further building your customers’ trust. Once your followers, prospects, and customers trust you, they are more likely to look to your brand for future purchases or information, moving them further down the customer funnel.
Amidst the noise, let your message be heard.
Ways to Effectively Build Brand Authority
Have a content strategy. Strategizing how you want to share engaging content, what platforms to utilize, and how to implement visualizations, can go a long way. Teach through your brand’s content, design for user experience, and show your expertise in the industry.
Positive customer testimonials. Reviews are influential in the prospective customer world. Have you ever bought a product solely based on what you read in the product reviews? According to Vendasta, 92% of customers read online reviews first. Additionally, 68% say positive reviews make them trust a local business.
Invest in digital advertising. Whether you choose to run an ad on Facebook or invest in PPC ads, you’re getting your brand name out there to a targeted audience. You’re calling attention to your brand, and if your message is clear, engaging, and informative, you may acquire more prospective customers.
Social media marketing. Use social media platforms as a way to connect and engage with prospects and current customers, answer questions, and share content that speaks for your brand. Be sure to share quality, educational content, and nothing controversial. Controversial topics can turn customers off, depending on the issue at hand. Social media marketing is also a great way to connect with influencers, build advocates for your brand, and project professionalism through your content.
Blogs. Blogs are the perfect way to produce educational content on a variety of industry-related topics. If your brand is consistently producing blogs, you will start to improve your brand’s on-page SEO, increasing the visibility of your brand when people search for related keywords.
At Symboliq Media, we work with clients to understand their target audience, build engagement, and create personalized marketing strategies based on their business goals. Our mission is to increase our client’s brand authority through branding, packaging, design, video, content creation, and websites tailored to user experience. We strive to build a loyal customer base for you, across all channels. Learn more about Symboliq Media services and what we can do for you!
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