The world of social media is constantly changing, and businesses need to keep up in order to stay relevant. One of the most important aspects of social media marketing, specifically for e-commerce businesses, is finding influencers that can generate organic assets featuring the brand.
An influencer is someone who has a large following on one or more social media platforms, and who can “influence” their followers to take action. Whether that be to check out a company, purchase a product, or sign up for a service.
In this blog post, we will discuss the different types of influencers and tips to finding the best influencers for your brand.
Types of Influencers
Nano influencers have a following of around 1K-10K people. They are often everyday people who are passionate about a certain topic, and their authenticity is what sets them apart from other types of influencers. Nano influencers usually don’t get paid for endorsements, but they can be a great way to get your product in front of a relevant and engaged audience.
Micro-influencers have a following of around 10K-100K people. Micro-influencers have a much larger reach, as they have a much larger audience base. Many micro-influencers focus on reliability and sharing a message. Micro-Influencers also tend to gravitate towards one social media platform specifically.
Macro influencers have a following of around 100K-1M people. They are more notably famous, and their following stems from multiple social media platforms. Influencer marketing platforms, like Lionize, are helpful in finding macro influencers that align with your brand.
Mega influencers have a following of over 1M people. They typically comprise celebrities and their following also stems from multiple social media platforms. Mega influencers are the most difficult to work with, as they are in high demand and their rates can be upwards of $100,000 per post.
How to Find The Best Fit Influencers For Your Brand
You need to set an initial budget and timeline for your influencer campaign. Setting a budget and timeline will set expectations early and avoid any miscommunications. Additionally, be clear about what you expect from the influencer in terms of authentic content, audience engagement, and reach.
Finding a great influencer for your brand requires research. You want to choose an influencer whose target audience aligns with your target market’s interests, values, beliefs, and demographics. This will create more buzz around your products and services if their audience will be likely to be interested in what your brand does. You’ll also want to ensure they have never worked with any of your competitors as well.
Make sure the content that the influencer creates is relevant to your brand! This can be done by ensuring that their posts are about topics related to your industry, or by looking at the hashtags they use. Do they align with your brand? If not, they might not be a good fit. Additionally, you can also look at the content that their followers are engaged with to get a better idea of the type of content they like.
The most important thing to look for when choosing an influencer is authenticity. You want to make sure that they are passionate about your brand and that their posts are genuine. The last thing you want is for your audience to see an influencer posting about your brand just for the money.