You can always learn from your enemies, or in this case, your competitors. When doing business, you can pick the right guidelines to improve your SEO from your opponent’s website.
How to do it? Well…don’t worry – the following website will help you out.
1. Content Marketing
You and your competitor, both are in the same business. Check out what type of marketing strategy is your competitor offering?
How good is his written content? Notice the link of images and content which is capturing the mind of audience.
Regularly visit his website to know how frequently he changes the content.
2. Internal Links
Find out how many internal links are available on your client’s website? Compare them per web page. Also, try to see his website’s ranking on Alexa and determine how much popular he is in your community.
3. Mobile Optimized Website
Determine if his website is mobile optimized? If yes, check out the loading speed of your competitor’s website. Is it fast? Is it medium? Or is it slow?
Find out major comparisons between desktop versions and mobile versions of website. Check out the navigational differences and user interface variation between both versions.
4. Determining The Keywords
Which words are more often repeated among your competitor’s content? Analyze those words and determine the extent of validation of those words, relating with your work.
Is an average customer liable to search these specific words on a search engine, in order to find your product?
Take help from tools like SEMRush. The tool will ask you to input a URL address and then provide you the keyword information of specific website.
Take opinions of different people. This will give you a wider business insight while selecting your own keywords.
5. Observing Their Social Media Accounts
Almost all business brands love to promote their professional service on Facebook, Twitter and Instagram. See the nature of their posts and determine what age groups they are affecting with their marketing strategy.
Next, determine what age groups are largely affected by their promotion. Is it men, women, kids, teenage girl or senior citizens?
Try to find answers like what makes these age groups attract towards the brand?
How are your competitors following the trends?
How appropriate is the use of graphics to lure audience?
6. Analyzing Web Traffic
Take help from tools like Complete, comScore and HitWise. The results from these tools isn’t guaranteed to be 100% correct, but it will tell you a great deal about web traffic of your competitors.
If your competitors enjoy large concentrations of web traffic, turns out they are doing well with their website.
Winning – Our Two Cents
Surely it is always a challenge to defeat your competitors. You will need to view all the tips and tricks to increase the optimization of your website.
One thing, most business newbies do is to copy everything of their client. While you can take inspiration about site’s know-how, it is strongly recommended to come up with unique ideas.
Public always goes for innovation. Be sure to be a little different from the rest, providing the same services.