Information Visualization in Web Design

Information visualization is the study of information design and representation, particularly how to represent complex information. When presented visually, it can be more easily understood than when conveyed textually.

The use of information visualization in web design has grown rapidly in recent years, with many designers incorporating this technique into their work. This blog post will explore what information visualization is and how you can use it to engage users on your website!

2 Information Visualization Strategies

There are two information visualization strategies, which can be combined to create a robust web design for your business.

1. Data Mapping

The first is data mapping, where information is mapped onto human perceptual channels – our eyes and brains. This involves using color gradients or patterns, for example, so it’s easily digestible by users. Data mapping also includes using animation in graphs to show how data changes over time.

2. Information Visualization

The second information visualization strategy is information chunking, which involves breaking up text or data into small pieces that are easier to understand. For example, this can be done visually by using different fonts, colors, and sizes. You can use icons or symbols to represent data-saturated information.

When combined with data mapping, information chunking can be an effective way to visually present information.

How to Use Information Visualization in Web Design

Now that you understand what information visualization is, how can you use it in your web design projects? Here are some tips:

Graphs & Charts

Use data mapping to create graphs and charts that show how data changes over time. This can be especially useful for displaying website traffic or sales data.

Chunk Data

Use information chunking to break up text into small, easy-to-understand pieces. This can be especially useful for presenting long data strings or complex information.


Use icons to represent information visually. This can be a great way to add visual interest to your information, draw people in, and build interest in your website.

Information Visualization Architecture

Incorporate information visualization into your site’s information architecture to make it easier for users to find the information they need on your website. This is a beneficial technique if you have a lot of information to be displayed!

The Purpose of Information Visualization

Information visualization is a great way to keep users engaged and convey essential data in an aesthetic, easily digestible form. It’s also a helpful information architecture strategy that can make it easier for users to find information on your website.

Data mapping and information chunking are two strategies you should know about when using information visualization in your web design projects, so be sure to keep them in mind as you continue designing!

Now that you have a better understanding of information visualization, how can you apply this technique to your website? We can help. Contact us!

If you liked this Symboliq Media blog, check out these other relevant articles:

How to Ensure a Stress-Free Website Launch
5 Psychology Principles Behind Good UX Design

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Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

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