Digital Marketing Terms You Need to Know as a Business Owner

Digital marketing has become a crucial aspect for businesses in today’s digital era. With more and more people turning to online shopping and social media platforms to make purchases, it has become necessary for businesses to have a digital presence. However, not everyone is familiar with the terms used in digital marketing, which can be overwhelming for business owners who are just starting out. To help you navigate this world, we have put together a list of digital marketing terms that you need to know.

Digital Marketing Terms 

1. SEO

Search Engine Optimization (SEO) is the process of optimizing your website to make it rank higher on search engine results pages. It involves various techniques such as keyword research, content optimization, and link building. SEO helps businesses drive more traffic to their website, resulting in brand visibility and increased sales.



The Search Engine Results Page (SERP) is the page that appears in Google search when someone enters a query. The SERP includes both paid and organic results, which are each ranked according to their relevance to the user’s query. 

3. PPC

Pay-Per-Click (PPC) is an advertising model where advertisers pay a fee each time someone clicks on their ad. It is an effective way to drive traffic to your website and increase brand awareness. PPC ads are usually displayed on search engine results pages, social media platforms, and other websites.

4. CTR

Click-Through Rate (CTR) measures the percentage of people who click on a particular link or ad. It is calculated by dividing the number of clicks by the number of impressions. CTR is a key metric used in digital marketing to measure the effectiveness of an ad or campaign.

5. ROI

Return On Investment (ROI) is a measure of the profit or loss generated by a particular investment. In digital marketing, it is used to measure the effectiveness of a campaign or ad. ROI is calculated by dividing the net profit by the cost of the investment.

6. CRO

Conversion Rate Optimization (CRO) is the process of improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. CRO involves optimizing various elements on a website, such as the call-to-action, landing pages, and forms. It helps businesses increase their conversion rates and generate more revenue.

7. CTA

A Call-To-Action (CTA) is an element on a website or advertisement that encourages users to take a specific action, such as subscribing to a newsletter or making a purchase. A CTA can be in the form of text, an image, or a button and should be placed prominently on the page so that users can easily see it and take action. 

Digital Marketing Experts at Symboliq

Digital marketing can be overwhelming for business owners who are just starting out. However, understanding the key terms used in digital marketing can help you navigate this world and make informed decisions. If you are unsure of what to do to help your business grow online, you’re not alone. Maybe you’re tired of creating content that is getting little engagement or creating marketing campaigns that are just not producing successful results – that’s where we come in! We will provide you with expert insights and solutions on areas where you can successfully grow your business through digital marketing. Schedule a free consultation today!

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Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

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