It is no surprise that living in the digital age, trends change all the time. This is heavily based on the new technological advances that we receive daily. Artificial intelligence (AI) is no doubt the hot topic everywhere. The technology is leaving its footprint in almost every sector and marketing is no exception. Almost all marketing gurus and experts are busy speculating how AI will influence marketing, consumers’ buying habits, advertising, futures of business and here are just a few:
Artificial Intelligence (AI)
Artificial Intelligence will pull its load in the showcasing scene this year as AI is presently driving client division, re-targeting, push notices, click tracking, and so on – in a endless list of potential outcomes. It’s even creating content now!
What marketing goals are you using AI for?
1) Audience Expansion
2) Audience Targeting
3) Product Recommendations
4) Campaign Optimization
AI can offer what humans can’t!
Forrester Research says,” Expect to see major changes in how organizations use AI, the rise of new ‘digital workers’ and increased competition for data professionals with AI skills”.
According to Michael Brenner, at Marketing Insider group in How Will AI Change the Face of Digital Marketing in 2019?
“We’ve already seen how chatbots can have all sorts of applications from dealing with basic customer service inquiries, to driving sales.
Consumers have already become used to chatbots and feel comfortable talking to them, thanks to the growing popularity of virtual assistants like Siri and Alexa.’
They are a new way to handle customer support and respond similar to a live human representative would.
In fact, Brenner also said, “What’s more, chatbots are now becoming so sophisticated that they can be difficult to distinguish from a real human. In fact, two-thirds of customers don’t know that they’re already interacting with AI tools.”
It is less expensive than a customer support individual since it doesn’t need to be staffed and it can answer guests’ inquiries very quickly.
Voice search on rise
We’ve all seen the, “Alexa, play…” memes and are constantly asking “Hey, Siri…?”
Even when opening Google on your browser results are no longer at your finger tips, they’re by the command of your voice. The power of our voice is changing SEO. If your site is one among them the CTR of your site will increase. That is the reason you ought to have an urgent spotlight on your SEO methodology.
“Searches performed these days on Google everyday are voice searches. Amazon’s Alexa, Apple’s Siri and Google Assistants are utilized by an ever-increasing number of individuals. They are much fit for perceiving human voice and that is the reason they are utilized for searching through any data on web and to get things done around the house. It is altogether different from the typical desktop or mobile search.”
According to the GlobalWebIndex Voice Search Report
- 27% of the global online population is using voice search on mobile.
- 34% of internet users say they’re interested in purchasing a voice-controlled smart assistant.
- 70% of voice tech users are concerned about the internet eroding their personal privacy.
- Voice tech can seriously impact the commerce industry. (This is probably one of the biggest takeaways in the report – voice commerce.)
Deepthi elaborated on Micro-Moments
“People spend an average of 3 hours and 35 minutes on their smartphones every day, and by 2019, mobile devices will be the medium that gets the most minutes in the U.S.
This is changing the way brands must work to capture buyers’ attention.
Micro-Moments is a “new consumer behavior,” as termed by Google, that delivers your marketing message clearly and concisely in a way that is of interest to the consumers – all within a span of seconds.
As mobile has become an indispensable part of our daily lives, we’re witnessing a fundamental change in the way people consume media.”