Social media can be a powerful tool for brands when it is used correctly. However, many brands are still making common mistakes that can end up hurting their online presence. This blog post will discuss five things that you should stop doing on your brand’s social media accounts. By avoiding these factors, you can improve your reputation and reach a larger audience on social media!
Stop Doing These 5 Things On Your Brand’s Social Media
One of the most common mistakes that brands make on social media is overusing hashtags! While hashtags can be a great way to connect with potential customers through discoverability, using too many of them can make your posts look spammy and unprofessional. While hashtag use depends on your audience, industry, and the type of hashtags you use, experiment with a different number of hashtags you use per post. However, as a general rule of thumb, we would recommend sticking to no more than 10 per post.
Forgetting to respond to your audience
Another mistake that brands often make is forgetting to respond to their audience. Social media is a two-way communication channel and you should be engaging with your followers regularly! Responding to comments and questions shows that you care about your audience and are interested in hearing what they have to say. It’s also a great opportunity as a brand to hear and assess what your audience has to say about your products or services. Establish a response strategy and assign someone to the role so you never forget to respond to your audience.
Posting for frequency
Posting for frequency is another social media no-no. Many brands feel pressure to post multiple times per day, but this isn’t necessary (or even desirable)! In fact, posting too often can actually turn people off from your brand. Not to mention, it takes a lot of time and effort to create content for your social media. Instead of focusing on quantity, focus on quality – make sure that your posts are interesting, relevant, and engaging. Stick to never posting without a strategy – once you have the quality down, then you can increase your quantity!
Posting irrelevant content
Before you hit “publish,” ask yourself whether your post is truly relevant to your brand. If it isn’t, it’s best to skip it altogether. Irrelevant content confuses customers and makes it difficult for them to connect with your brand. Don’t just jump on trends if they’re not relevant to your brand. Additionally, don’t be afraid to show your authenticity in your social media content! When you prioritize authenticity, your brand appears more human to consumers. And in a recent study, research showed that consumers value brands that value human-like connection and authenticity.
Not looking at Analytics each month
You should be looking at your social media analytics each month. If you’re not, you’re missing an opportunity to learn about your audience and how to improve your brand experiences. Analytics can tell you a lot about how well your social media strategy is working – what kinds of posts are performing well, which ones aren’t resonating with your audience, etc. By regularly checking your analytics, you can make sure that your social media efforts are always on track.
What does your brand’s social media strategy look like?
Your audience should be listening and anticipating what’s next from your brand. How do you get there? Our social media marketing specialists are award-winning experts in the art of social voice, visually appealing imagery, and ways to reach your audience on every platform! Contact us to learn more.