Whiteboard Wednesday Ep. 27: Social Listening

On this week’s Whiteboard Wednesday, Randy discusses how powerful social listening can be for your company. Social listening allows you to hear what your customers are saying about your brand, products, or service offerings to better understand what your customers expect and are looking for. Social listening is a powerful tool in helping you address challenges your customers may face and improving the strengths/weaknesses of your brand. Overall, social listening = a better customer experience with your company.

How social media contributes to social listening

When customers talk about your brand on social media, it gives you an opportunity to improve the customer experience. If you’re listening. Learn to:

  • Understand your customers
  • Narrow down your target audience
  • Find new customers
  • Increase SEO visibility
  • Communicate from brand to consumer

Social listening can give you insights into what customers are saying about:

  • Your Brand
  • Your products/services
  • Learn about how you can improve customer challenges internally
  • Improve strengths/weaknesses

If you liked this vlog, be sure to check out our other recent whiteboard wednesday posts:
ep. 25: ecommerce packaging tips
ep. 26: dealing with failure

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