Whiteboard Wednesday Ep. 27: Social Listening

On this week’s Whiteboard Wednesday, Randy discusses how powerful social listening can be for your company. Social listening allows you to hear what your customers are saying about your brand, products, or service offerings to better understand what your customers expect and are looking for. Social listening is a powerful tool in helping you address challenges your customers may face and improving the strengths/weaknesses of your brand. Overall, social listening = a better customer experience with your company.

How social media contributes to social listening

When customers talk about your brand on social media, it gives you an opportunity to improve the customer experience. If you’re listening. Learn to:

  • Understand your customers
  • Narrow down your target audience
  • Find new customers
  • Increase SEO visibility
  • Communicate from brand to consumer

Social listening can give you insights into what customers are saying about:

  • Your Brand
  • Your products/services
  • Learn about how you can improve customer challenges internally
  • Improve strengths/weaknesses

If you liked this vlog, be sure to check out our other recent whiteboard wednesday posts:
ep. 25: ecommerce packaging tips
ep. 26: dealing with failure

Share this article:

Share on facebook
Share on twitter
Share on linkedin
Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment


so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.


as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.