Whiteboard Wednesday Ep. 25: eCommerce Packaging Tips

On today’s Whiteboard Wednesday, Randy discusses some eCommerce packaging tips and trends! When it comes to the eCommerce industry, the way your product packaging looks, makes people feel, and what information you include on it is a game-changer. Here are a few packaging tips we’ve learned over the years!

Packaging Tips

Your Packaging Should Represent Your Brand

All good packaging should include a good representation of your brand. Use your brand guidelines to produce packaging that includes your brand’s:

  • Fonts (serifs, sans serifs, custom, etc.)
  • Colors (your brand color palette)
  • Logo (this is a MUST)

Don’t Forget Your Target Audience!

  • Demographics (age, gender, etc.)
  • Challenges your customers may face (cost, for example)
  • Factors that drive purchasing decisions (other customer reviews, benefits, costs, lifestyle)

Packaging Should be Easy to Open

  • You don’t want to complicate the process to a point where customers don’t want to use your product next time.

Packaging Should Not Be Misleading

  • Don’t include information about your product that is incorrect, be transparent and truthful.

Packaging Trends

  • Recyclable or sustainable packaging
  • Visually appealing packaging that stands out on the shelves
  • Value > Quantity of words

Cheers and have a happy Wednesday!

if you liked this vlog, be sure to check out our other recent whiteboard Wednesday posts:
ep. 23: memorial day
ep. 24: a purposeful partnership

Share this article:

Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment

seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.