Whiteboard Wednesday Ep. 22: Email Marketing

On today’s episode of Whiteboard Wednesday, Randy discusses the importance of your email marketing and how it relates to your customer journey. Email newsletters are part of an inbound marketing strategy. This means, when done with purpose and intentionality, you can produce valuable, highly targeted content that nurtures your subscriber base along the way. Take a listen to learn more about why email marketing is so important and how you can nurture your audience with email marketing!

Why Email Marketing?

Email marketing isn’t just about attracting customers with a powerful subject line. It drives action from your customers through CTAs that can help:

  • Drive traffic to your website for customers to learn more
  • Communicate with customers regularly through consistent newsletters
  • Nurture relationships with subscribers

What to Share in Your Email Marketing

Your email marketing should attract and nurture your subscriber base. How? You can share things in your email marketing like:

  • News
  • Sales
  • Case studies
  • Blogs
  • Reviews
  • Tips
  • Team updates

How to Make the Most of Your Email Marketing

Making the most of your email marketing all starts with growing your subscriber base. Here are a few tips we’ve learned along the way that can help increase your list.

Email marketing newsletter sign up

Include a place on your website for users to sign up for your emails! This could be in the footer of your website, with a pop-up, or somewhere on your homepage.

Automated emails

Automating your emails helps you get in front of your customer at the right moment. When your customer is interested in your brand and decides to subscribe, you can set up automated welcome emails that can provide more information about your company, products and services, even provide discounts. You can also set up automated abandoned cart emails that can act as a net to catch forgotten cart purchases by gently reminding customers to complete their purchase.

Subject lines

You want to produce attention-grabbing subject lines that will entice your customers to open your email. You can use subjectline.com to help with this process. Subejctline.com rates your subject lines from 1 – 100 and lets you know how you can improve your subject line to get more opens. It’s important to avoid spammy words to prevent your email from going straight to your subscribers’ spam folder.

Optimize & test!

Be sure to optimize all of your emails for mobile devices. It’s no secret – mobile phones are not the future, they are in the now. Most of your customers probably will be getting emails on their mobile devices, so make sure your images and text are all optimized and look great on both desktop and mobile. And always test, test, test before you send your email out! Be sure to do some research or look at your analytics to see when the best time to send your emails is as well.

If you’re not sure where to start, schedule a free 30-minute consultation with us! We will provide you with expert insights and solutions on areas where you can successfully grow your business through email marketing, newsletters, and more!

Wishing you all a Happy Wednesday. Cheers!

If you liked this vlog, be sure to check out our other recent Whiteboard Wednesday posts:
ep. 21: seo for beginners
ep. 20: coffee & conversation w/ mcmurray stern

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