Whiteboard Wednesday Ep. 2: Misconceptions of Brand

Welcome back to the second episode of our Symboliq Whiteboard Wednesday video series. This week, our Co-Founder, Randy Blakeslee discussed a few of the many misconceptions around branding.

How long has it been since you revisited your branding? Have you reevaluated your company’s aesthetic within the last 5-10 years? If not, don’t worry – we’re here to help get you back in the race with a new look and direction to not only excite your consumers but reignite your employees’ passion as well.

Misconception #1: Branding is your logo, colors, and fonts.

A lot of people think branding is composed of your logo, colors, and fonts. While those are elements of your branding, it’s important to note that branding is not just a logo. It’s the entire idea behind your brand – a promise you make as a company to follow your mission.

Misconception #2: You can build a brand if you don’t know your why.

Don’t let the competition pass you by because they have spent time getting to know their why. “Why” essentially is the reason behind the creation of your brand. What do you want your customers to understand and believe in? You have to go deep and understand who you are and push that passion into everything that you do to be successful. If you’re considering a rebrand, it’s a great time to revisit your why.

Misconception #3: You built the success of your brand.

Your entire team is what comprises and represents your brand. Your team is what has helped build your brand’s culture and you didn’t build that culture singlehandedly.

We hope to see you in two weeks for our next Whiteboard Wednesday episode!

Check out our last episode of Whiteboard Wednesday:
Ep. 1 The Importance of SEO

Share this article:

Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment


so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.


as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.