Whiteboard Wednesday Ep. 07: Is It Time For a Rebrand?

This week, Randy asks a very important question: Is it time for a rebrand? It’s a difficult concept for many business owners to decipher, and that’s why we’re here! No matter your industry, let’s sit down and look at your brand to see if it’s time to mix things up and get your business better positioned for years to come. So grab a coffee, take a listen, and have a Happy Wednesday, everyone!

Your business is growing and changing all of the time! And change is a good thing! But if you don’t do it properly, you can waste a lot of time and effort. So when is it time for a change?

What Is a Rebrand?

A rebrand is not just a new logo. It can consist of colors, styles, packaging, point of sale, services, etc. The evolution, growth, and refresh of your brand. It can take time, effort, and money, but aren’t you worth it?


If you’ve merged, gotten a new CEO, are now providing a larger scope of services, it may be time to think about a rebrand.


If your culture has changed in your office, it may be time to take a step back, look outside at who you are, and rebrand.

If you liked this vlog, be sure to check out our other recent Whiteboard Wednesday posts:

Whiteboard Wednesday ep. 06: 2020 reflection
Whiteboard Wednesday ep. 05: 4 marketing trends for 2021

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