Whiteboard Wednesday Ep. 05: 4 Marketing Trends For 2021

This week on Whiteboard Wednesday, Randy details four marketing trends we expect to see in 2021. Make sure to keep these in mind as you’re creating your business plans for the upcoming year!

4 Marketing Trends For 2021

Shop Local

Remember to support your small business community and share the local love. So many stores and shops in our local Geneva, IL area are doing what they can to offer products and services locally and safely.

If you’re in the area, check out Scentcerely Yours! They do a great job of keeping customers safe while offering customized products and experiences you can’t get anywhere else.

Online Shopping

There has been a huge increase in online shopping and we’ll continue to see it trend in 2021. Shopping online is easier and more convenient for consumers. Make sure to update your products in stock and if you’re offering online sales, let your customers know!

Social Media Purchasing

Instagram and Facebook ads now allow customers to swipe up and link to products on your store! Shopify and WordPress also make this integration with your store and social media accounts that much easier. On your business social media accounts, you also have a store or shop tab where you can promote your products. Social media purchasing will continue to trend in 2021 because it improves your customer’s shopping experience.

Visual Storytelling

Consumers expect good content and it’s all about telling your brand’s story effectively. Quick content won’t cut it in 2021. You need visually appealing images and videos that will really speak to your customers.

Needing Help On Your 2021 Marketing Plans?

Schedule a free 30-minute consultation with Randy to discuss you, your brand, and your 5-year plan. We’d love to help you.

Wishing you a Happy Wednesday and Happy Holidays everyone!

If you liked this vlog, be sure to check out our other recent Whiteboard Wednesday posts:
whiteboard wednesday ep. 4: the holiday rush
whiteboard wednesday ep. 03: your business culture

Share this article:

Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment


so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.


as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.