We live in a digital age – an age of global village. Through social media everyone is connected with everyone.
To sell a certain product, we need marketing strategies. The following article will help you consider important facts when designing a successful social media strategy.
8 Ways to Improve Your Social Media Strategy
1. Following The Latest Social Media Trends
Be updated with what’s happening around the world and using that information, devise your strategy.
Let’s say that a politician said something absurd. You can make memes to attract audience and inspire people to buy your product.
2. Defining Short Term Goals
Marketing is not a child’s play. You have to be serious with it. Define short term goals.
How do you want your operation to succeed? What is the ultimate objective? In a short period of time, how many sales are projected?
You are the leader – you should know everything about making this operation successful.
3. Giving Away Prizes
Social media gets more responsive if you offer prize to your customers.
There is no concept of a ‘free lunch’. Why should anyone promote your content? What is in it for them?
Offering prizes to your fandoms is a good way to love your product even more.
Common ideas to explore are mega lucky draws or small company valued gifts to a number of people.
4. Posting Content of All Sorts
Five fingers are not equal. There are different kinds of people. To attract a variety of audience, you need to post contents of all sorts.
5. Researching About Your Competitors
You are probably not the only one taking advantage of the free market. There must be other people who are selling a similar product like you.
Knowing about your competitors helps. You can create better business strategies and focus on key areas which are neglected by your opponents.
6. Knowing The Target Market
If your target market is of broader range, like soap, shampoo or snacks – you can post all sorts of contents.
But, if your product is designed for elder females, you should be focused. Think about how your posts and social media marketing will influence them. Anticipating their reactions, interests, paygrade and probability of buying stuff beforehand will give you an edge.
7. Surveys and Questionnaires
This classic tip is applicable for all sorts of marketing strategies. If you are unsure about anything, ask.
The best people to ask are your customers. What do they want? What do they prefer?
Spread your questionnaires on public forums to gain maximum response.
8. The Best Platform
There are a number of popular social media platforms like Facebook, Twitter, Instagram etc. The question, then arises about the preferred social media platform.
The answer is – it all depends on your target market. Through research, if you come to know that 40% of your consumers use Instagram and 20% use Twitter, congratulations. You now know about your primary and secondary social media networks.
The rest is all designing the content to capture the imagination of your target audience.
If you liked this Symboliq Media blog, check out these other related articles:
–Why Empathy is Essential to Your Marketing Strategy
–Why Demographics Are Important For Marketing Your Brand
