Top 8 Things To Consider For A Successful Social Media Strategy

We live in a digital age – an age of global village. Through social media everyone is connected with everyone.

To sell a certain product, we need marketing strategies. The following article will help you consider important facts when designing a successful social media strategy.

8 Ways to Improve Your Social Media Strategy

1. Following The Latest Social Media Trends

Be updated with what’s happening around the world and using that information, devise your strategy.

Let’s say that a politician said something absurd. You can make memes to attract audience and inspire people to buy your product.

2. Defining Short Term Goals

Marketing is not a child’s play. You have to be serious with it. Define short term goals.

How do you want your operation to succeed? What is the ultimate objective? In a short period of time, how many sales are projected?

You are the leader – you should know everything about making this operation successful.

3. Giving Away Prizes

Social media gets more responsive if you offer prize to your customers.

There is no concept of a ‘free lunch’. Why should anyone promote your content? What is in it for them?

Offering prizes to your fandoms is a good way to love your product even more.

Common ideas to explore are mega lucky draws or small company valued gifts to a number of people.

4. Posting Content of All Sorts

Five fingers are not equal. There are different kinds of people. To attract a variety of audience, you need to post contents of all sorts.

5. Researching About Your Competitors

You are probably not the only one taking advantage of the free market. There must be other people who are selling a similar product like you.

Knowing about your competitors helps. You can create better business strategies and focus on key areas which are neglected by your opponents.

6. Knowing The Target Market

If your target market is of broader range, like soap, shampoo or snacks – you can post all sorts of contents.

But, if your product is designed for elder females, you should be focused. Think about how your posts and social media marketing will influence them. Anticipating their reactions, interests, paygrade and probability of buying stuff beforehand will give you an edge.

7. Surveys and Questionnaires

This classic tip is applicable for all sorts of marketing strategies. If you are unsure about anything, ask.

The best people to ask are your customers. What do they want? What do they prefer?

Spread your questionnaires on public forums to gain maximum response.

8. The Best Platform

There are a number of popular social media platforms like Facebook, Twitter, Instagram etc. The question, then arises about the preferred social media platform.

The answer is – it all depends on your target market. Through research, if you come to know that 40% of your consumers use Instagram and 20% use Twitter, congratulations. You now know about your primary and secondary social media networks.

The rest is all designing the content to capture the imagination of your target audience.

If you liked this Symboliq Media blog, check out these other related articles:
Why Empathy is Essential to Your Marketing Strategy
Why Demographics Are Important For Marketing Your Brand

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Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

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