Top 5 Facebook Marketing Mistakes You Must Avoid

Facebook is the largest social media giant of our time. In 2017, it was reported that Facebook has at least 2.2 billion monthly active users and too, from all over the world, irrespective of age and gender.

To gain exposure for your brand, you need to work on Facebook advertising.

5 Facebook Tips For Social Media Success

1. Your Content Matters

Say, your business is all about ladies undergarments. But, all your posts are about old people and male war veterans (TOTALLY IRRELEVANT)

What you need is focusing. Using marketing strategy, you need to attract ladies of all ages to your brand and that is only possible when you post something which appeals to them. Take use of humor and memes, because everyone loves to laugh. Make use of general knowledge facts and current trends of society to have an impactful marketing approach.

A good marketing strategy is 90% focused and about 10% innovation. (By innovation, we mean posts not related to your targeted niche).

2. What Is Your Geolocation Position?

If you own a restaurant in North Carolina, there is no point selecting a Utah based location which is far off from your business. Facebook advertisement is not cheap. In the end, money is being spent and you need a solid output.

Even North Carolina is a large area to select. What you need is hybrid marketing. Go for neighborhoods of North Carolina and make some occasional posts of its neighboring states

3. Neglecting the Power of Multimedia:

You know that humans are visual oriented creatures. They will see a thing first than read it. That means, all the long posts you are doing, they will not be responded as quickly as something graphical.

And even if you are using pictures and videos, make sure they have an impact on ordinary life. Most people create not mistakes but BLUNDERS, by sponsoring posts of low image quality with poor concept. This results in loss of money and poor conversion of potential clients into ROI (return on investment).

4. Begging for Attention

You ever come across posts which are constantly saying ‘LIKE – COMMENT – SHARE’ Well! That is one of the ways through which you can quickly lose your fans.

Don’t beg for attention – be so good that they would be tempted to promote your pages. Take services of a professional content writer and a graphic designer to create engaging posts. Instead of asking people to ‘like and share’, why don’t you create marketing strategies about people tagging their partners and best friends?

5. Using A Static Method for Advertisement

While there are many type of advertisement options, most newbies go for ‘newsfeed ads’. They are simple to create.

There are ad-options like ‘page like ads’ (This method is preferred for gaining more likes for your brand) and ‘canvas ads’ are used for mobile optimized animated ads which help promote your brand story.

Another type – ‘Dynamic Product Ads’ (ADA) help target users based upon their previous actions on your site.

If you liked this Symboliq Media blog, check out these other related articles:
Top 8 things to consider for a successful social media strategy
User Engagement Statistics You Need to Know

Share this article:

Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment

seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.