A lot of thought goes into making a brand. A logo is one of the most important things a brand needs in order to be successful: it helps tell the story and is quick for the consumer to recognize. There are 6 key elements and principles of logo design that our designers know are useful to help your brand stick out from the rest, while also following creative trends.
Logo Design Principles
A design agency like ours can help you define your brand’s goals by helping incorporate a logo design that symbolizes what your brand stands for. Here are 6 tips for making a logo design that can carry your brand.
1 – Simple
A logo needs to get the attention of your audience as quickly as possible. A sleek and simple design is much easier on the eyes than one with too many extra elements and copy.
For instance, some of the most recognizable and successful logo designs follow this principle. Think of Nike: just a swoosh and everyone knows that it is Nike. No reason to add anything else. This creative trend is sure to continue.
2 – Original
We have all heard of apps and websites that can make quick logo designs on the fly. The problem is, because they aren’t fully custom, there is a chance that your logo can look just like many others. This harms your brand recognition. At our design agency, our designers can create a logo design from scratch using the best software. No reason to worry about your logo being copied.
Some examples of this creative trend include, but are not limited to, Starbucks, Apple, Coca-Cola, and the list goes on. No other company has these logos, and you can’t just make these logos using a quick logo maker.
3 – Versatile
When designing a logo, our designers think of where its place in the world is going to be. As a design agency, we specialize in the tangible side of things as well as the design process. Where will your logo be featured? On your website, clothing, storefront, paper goods, packages, signage, and more.
If your logo design doesn’t follow that first creative trend of simplicity, it can make it harder for the logo to be versatile enough visually for all kinds of products. The Apple logo is simply a silhouette of an apple: this shape is versatile for all of their products, from electronics to clothing. Our design team strives for your logo to do the same.
4 – Scalable
This principle for logo design goes hand in hand with being versatile. Because products vary by size and shape, you need to make sure that when you size down your logo it doesn’t lose its details. If your logo design includes small details, then scaling it down may lose those details. It is also good to think about different layouts for the logo. Maybe just a wordmark, horizontal, or vertical. This will allow your logo to fit better into certain spaces.
A brand guide can make it easy for you to understand the kind of logo to use and what not to do with it so that it stays consistent for your brand. Consistency is a consistent creative trend.
5 – Balance + Proportion
Balance refers to the weight of your design and proportion refers to how the elements of your logo design relate to each other. Symmetry is an easy way to create a simple logo and is easy on the eyes. It is the perfect balance of peanut butter and jelly. If you put your word mark off centered from the other elements or too close together, you’ve lost your symmetry.
A logo design can be somewhat asymmetrical while still maintaining a balance. For example, the Nintendo Switch logo. This is a perfect example of yin and yang: both sides are the same icon but with the colors, as well as the circles, flipped. Visual weight can be balanced with things like fonts and colors that complement each other and follow creative trends. A design agency can help with all of this.
6 – Timeless Logo Design
With all these creative trends and principles, achieving a timeless logo design may be the last principle to package and tie a bow on. Your logo deserves to withstand the test of time. Following temporary creative trends like 50s geometry may not capture the same attention later on.
At Symboliq Media, we want to make sure your logo is adaptable to the times as well as matching your brand. Unless you’re a 50s themed diner and plan to stay that way, do not fall into the rabbit hole of temporary creative trends. With a good logo design, you can make simple updates to follow some changing creative trends.