Marketing is all about reaching your target audience in the most effective way possible. With so many different channels to choose from, it can be difficult to know which one(s) will work best for your brand. By giving your consumer an omnichannel experience, you can personalize your marketing message and connect with consumers in a more meaningful way. In this blog post, we will discuss four omnichannel strategies that are sure to take your marketing campaigns to the next level.
4 Omnichannel Strategies to Level Up Your Marketing
OTT Streaming
Consumers are always changing their behavioral patterns. When the pandemic began, for example, we watched social media use, digital purchasing, and streaming entertainment statistics reach new heights.
That said, it’s important to always be reaching your audience where they are spending most of their time! Over-the-top (OTT) advertising is a type of digital marketing that allows you to place your ads on popular streaming platforms like Netflix, Hulu, Amazon Prime Video, and more.
OTT advertising is growing at a rapid pace, with spending on OTT ads expected to reach $15 billion by 2023. This omnichannel strategy is perfect for brands that want to target cord-cutters and streamers with attention-grabbing, personalized messages.
Geofencing
Geofencing essentially creates a virtual fence around a specific area and targets consumers who are within that area. Geofencing is a powerful solution that can help you reach your target audience, based on their location. This omnichannel strategy is perfect for brick-and-mortar businesses that want to drive foot traffic to their stores.
You can use geofencing to send targeted messages to consumers, based on their location. For example, if you’re a clothing store, you could send a message or ad to consumers near your store, offering a discount on their next purchase.
Google + Social Ads
Google and social ads are two of the most popular omnichannel strategies for businesses. Google ads allow you to target consumers based on their search queries, interests, and known demographics. Social ads allow you to reach more prospective consumers on popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
Programmatic Ads
Programmatic advertising is a type of advertising that uses automation to place ads on websites, apps, and other digital platforms. Programmatic advertising is growing at a rapid pace, with spending on programmatic ads expected to reach $84 billion by 2023. This omnichannel strategy is perfect for brands that want to reach their target audience with personalized messages, at scale.
Omnichannel Case Study: The Lady of Heaven
The Lady of Heaven, a 2021 Cannes Film Festival award winner for best visual effects, tells the incredible true story of Lady Fatima, a key holy figure in Islamic history. We had the opportunity to work with The Lady of Heaven team to craft a marketing approach, including the design of all creative collateral, movie trailers, and creating omnichannel marketing strategies. We delivered a holistic, comprehensive omnichannel strategy targeted to aimed to build public awareness, generate revenue, fill seats, and result in higher ROI.
The Campaign Results?
In 30 days, our omnichannel, social media, and advertising strategies generated over 7 million omnichannel impressions across all platforms. We had 2 million trailer video impressions on YouTube and Google Display ads, resulting in a completion rate of 96%. Geofencing strategies generated 1.2 million video impressions and 1.7 million static impressions. View the case study here.
Interested in Crafting a Personalized Omnichannel Strategy?
OTT streaming, geofencing, and digital ads are just a few of the many omnichannel strategies that you can use to personalize your marketing campaigns. By using these strategies, you can reach your target audience across new or frequently used channels, with personalized messages. If you’re not sure which strategy will work best for you, we can help! Schedule a free 30-minute consultation to talk about how omnichannel strategies can bring your marketing to the next level in 2022.
