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St Charles, IL 60174 - (630) 465-7087
The Lady of Heaven, 2021 Cannes Film Festival Award winner for Best Visual Effects, tells the incredible true story of Lady Fatima, a key holy figure in Islamic history.
The uncertainty of the pandemic delayed the movie premiere for a year. With audiences finally returning to theaters, producers of this heavily anticipated independent film needed a movie launch strategy fast.
We had 60 days to craft a marketing approach for the film including designing all creative collateral, trailer creation, and more. we delivered a holistic, comprehensive omni-channel strategy aimed to build public awareness, generate revenue, fill seats, and result in higher roi.
Researched and constructed primary and secondary viewer profiles for the film to inform a targeted omni-channel marketing approach. Our team:
· Drafted all creative ad copy (multiple variations to
keep engagement levels high)
· Designed imagery for all display ads
· Edited movie trailers for OTT advertising, YouTube,
social ads
· Facilitated and secured all creative approvals on
behalf of The Lady of Heaven film for AMC Theatres
and the Motion Picture Association (MPA) to fulfill
contractual requirements and quality assurance
Our content team Posted daily to The Lady of Heaven Instagram, Facebook, Twitter pages. we designed + captioned posts and identified opportunities to effectively boost to reach more people. In 60 days, we were able to significantly increase followers for all platforms:
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