Omnichannel marketing strategies provide a great opportunity for brands to reach a broader audience across a variety of platforms from ott advertising and geofencing to video and programmatic display.
ott (over the top) advertising is a new form of advertising that consists of short commercial videos that play during streaming apps. ott advertising is a powerful way to reach your customers and utilize a/b testing for your targeted demographics.
paid social highly targets your audience with specific customer demographics and psychographic characteristics. we’ll build look-alike models to reach top converters from Facebook, instagram, linkedin, google and and more for a stronger omnichannel strategy.
think of a geofence as a virtual “fence” around a specific geographical location. geofences gather location data that trigger actions based on when a person enters or exits a certain location, building, or home. depending on your industry, geofencing is a powerful tactic to gain loyal customers.
programmatic is critical in an omnichannel strategy in that it tends to impact all other channels. with programmatic display and the multitude of tactics ranging from geofencing marketing and keyword contextual to crm retargeting and site retargeting, you can reach a broad audience.
we run several lead generation campaigns with video that aims to tell your story and reach your target audience. given YouTube is the second largest search engine behind google, it does provide for middle to bottom of funnel strategy for brands.
we have to separate this out as its own tactic given it can be listed in google display, programmatic, Facebook, instagram, and even linkedin. it’s one of the best omnichannel tactics brands can implement.
so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.
we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.
our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.
listening and anticipating what’s next from your brand.
our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.
branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.
as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.