15 Ways to Increase Your Website Conversion Rate

Most businesses in 2021 have websites. The primary goal of having a website is to reach more people in different areas to entice conversions online. You miss out on incredible opportunities if your content, imagery, and functionality are not working to convert traffic that visits your website. First, take a look at your goals and what a conversion means to you.

Tips to increase your website conversion rate

  1. Fewer fields

Have you ever started filling out an opt-in form and just given up because the process was too long? Us too. You need to use fewer fields in your opt-in forms to make the process easier for your visitor to sign up!

  1. No questions asked refund policy

Refund policies are something that customers look for when purchasing goods, especially if they have never bought from your brand before. Refund policies make buyers feel safe, gain trust, and can help increase conversions. 

  1. Use power words

Wording and messaging are important. Use words that compel people to take action. Amazing, excellent, now, get, powerful, etc. are all-powerful words that make your content stand out.

  1. Testimonials give trust

People want assurance that if they are spending their money on something, it is approved and positively experienced by others. Showing testimonials on your website is a great way to give people a sense of satisfaction and trust before purchase.

  1. Headlines that pop

Possibly the most important thing of your entire website…headlines. Typically the largest text, your headlines should be clear about what you do and what your mission is. Be creative and use compelling headlines that grab your customers’ attention.

  1. Bring value to the consumer

We like to remind our clients that they’re P2P not B2B. You’re marketing to a person, not a business! Keeping this concept in mind, you’ll be more intentional about your products and services. Think of the challenges your customers face and how your product or service can bring value to them.

  1. Use video

Sizzle videos, video testimonials, case studies, a video explaining who you are, are all great content ideas that can increase conversions on your website. Why? Because they’re a powerful way to talk to your customer and engage visitor interest.

  1. Include social proof

If you have a social following or a big subscriber list, showcase it on your website! People like to belong and it’s a great way to give authority, cross-promote your social media channels, and increase following, while also improving conversions on your website.

  1. CTA’s

You need clear, creative CTAs on your website to draw attention from your customers and prospects. Strategic UX is so important because it is the gateway to your conversion on your website. You want to reach customers at the right place and at the right time.

  1. Keep it simple

We have seen websites with blocks of copy and if you were to read the whole thing it would take an hour of your time. That is NOT the point of your website! Keep it simple. Attention-grabbing headings and simple-to-read copy designed in a visually appealing way can really make or break your website conversions.

  1. Storytelling for success

Messaging is the most important aspect of your business. If the copy and imagery aren’t telling your story, you need to take a look at a different approach. Clear, visually appealing, and concise messaging can lead to website conversions.

  1. Multiple payment solutions

Keep your users in mind at all times, including when it comes to payment. Increase your website conversions by integrating multiple payment options.

  1. A/B test your page

You need to run your page through various A/B testing methods for color, taglines, paragraph copy, images, etc. to increase chances of conversion after launch. This preemptive testing is a great way to figure out what your customers like and what they are looking for.

  1. Live chat

People love to chat and expect quick answers. Give them a quick way to get in touch with you.

  1. Good UX Flow

Overall, your website should have a good flow to it. A good UX flow that benefits both you and the customer by moving them through the sales funnel is imperative for increasing website conversions.

Not Sure Where to Start Increasing Your Website Conversion Rate?

We’ve got you covered! Our Symboliq Team is made up of developers, designers, and UX professionals who would love to work with you and help you jumpstart your website conversions! Contact us now, we’d love to work with you!

If you liked this Symboliq Media blog, check out these other related articles:
6 Ways To Get More Traffic To Your Website
6 Landing Page Mistakes to Avoid

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