Content Marketers + Designers Go Together like PB&J

How Do Content Marketers and Designers Collaborate on Projects?

Content marketers and designers frequently collaborate – in fact, the success of your marketing projects heavily depends on collaboration within these teams. Content marketing initiates a project, develops a strategy, creates content, and then passes the project to design to carry out the visual aspects of the project. Both teams are working toward the same objective of producing a beautiful, clean, and engaging design with meaningful content. Which is why the two teams go hand-in-hand like PB&J, chicken and waffles, milk and cookies… okay now I’m just getting hungry. Let’s explore why content marketing and design collaboration are essential for your success.

Why Collaboration is Critical for Your Team’s Success

Without marketers, the design team would have little to work with in terms of inspiration, focus, strategic copy, and a clear understanding of who you are speaking to. The same can be said for content marketers; without design features, visual ideas, aesthetic imagery, and typography, the content would be boring and uninteresting. As content marketers provide information, designers gain a sense of the audiences’ aesthetic interests. When envisioning the target demographic, the project’s message tone is extremely important, therefore having both designers and content marketers working together on the project creates visual and communicative harmony and makes for a smoother creation process.

Collaboration even increases the success of your business. Studies show that extremely linked teams have seen a 21% boost in profitability in the business overall. And employee tardiness is reduced by 41% in teams that score in the top 20% in terms of connection and collaboration. Furthermore, according to these workplace wellness statistics, 59% fewer employees quit the firm. Employees that feel supported are more likely to offer their all and contribute to the company’s success.

Consequential Factors In a Lack of Collaboration Among Content and Design Teams

On the contrary, consequences of a lack of collaboration among teams can result in:

  • Wasted time
  • Missed deadlines
  • Financial loss
  • Unmet goals
  • Unsatisfied clients
  • Messy finished products
  • Lack of communication
  • Lower productivity and 

When the design and content marketing team are isolated they become disjointed. This happens because there aren’t enough ways to share expertise and information across teams, or because an employee doesn’t want to.

Productivity and inter-office cohesiveness suffer as a result of a lack of shared priorities and goals. Not just because of walled teams, but for most teams and people, sharing objectives and goals is a difficulty. There is frequently no defined aim or plan, or the goal is hazy, ambiguous, or unstated.

However, not all separation is a negative thing; it’s critical to understand something that may not be immediately apparent: while content marketers and designers have the same goal, they have distinct priorities. Content marketers are concerned with bringing in new leads and leading customers to purchase your product through the customer journey or sales funnel. Designers, on the other hand, are more concerned with the visual experience, as well as the customer’s conscious attraction to a visual piece.

Content Marketing and Design Team Success

How to Guarantee Content Marketing and Design Success

Content marketing and design teams frequently forget that they are striving toward the same goal. However, if the goal is not stated clearly, it is easy to lose sight of it.

Involving designers with content marketing meetings and vice versa provides a strategy and end goal if the verbal brief isn’t enough to ensure that they grasp the project plan. Designers and content marketers will then take the objectives into account while determining their criteria.

A healthy mix of strategy, copy, and visual design are essential for not just minimizing conflicts but also generating a favorable outcome. Preparing, coordinating, and communicating throughout the implementation phase results in a seamless engaging final product from the design and content marketing teams.

If you liked this Symboliq Media blog, check out these other related articles:
5 psychology principles behind good ux design
using psychographics to increase marketing success

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