Content Marketers + Designers Go Together like PB&J

How Do Content Marketers and Designers Collaborate on Projects?

Content marketers and designers frequently collaborate – in fact, the success of your marketing projects heavily depends on collaboration within these teams. Content marketing initiates a project, develops a strategy, creates content, and then passes the project to design to carry out the visual aspects of the project. Both teams are working toward the same objective of producing a beautiful, clean, and engaging design with meaningful content. Which is why the two teams go hand-in-hand like PB&J, chicken and waffles, milk and cookies… okay now I’m just getting hungry. Let’s explore why content marketing and design collaboration are essential for your success.

Why Collaboration is Critical for Your Team’s Success

Without marketers, the design team would have little to work with in terms of inspiration, focus, strategic copy, and a clear understanding of who you are speaking to. The same can be said for content marketers; without design features, visual ideas, aesthetic imagery, and typography, the content would be boring and uninteresting. As content marketers provide information, designers gain a sense of the audiences’ aesthetic interests. When envisioning the target demographic, the project’s message tone is extremely important, therefore having both designers and content marketers working together on the project creates visual and communicative harmony and makes for a smoother creation process.

Collaboration even increases the success of your business. Studies show that extremely linked teams have seen a 21% boost in profitability in the business overall. And employee tardiness is reduced by 41% in teams that score in the top 20% in terms of connection and collaboration. Furthermore, according to these workplace wellness statistics, 59% fewer employees quit the firm. Employees that feel supported are more likely to offer their all and contribute to the company’s success.

Consequential Factors In a Lack of Collaboration Among Content and Design Teams

On the contrary, consequences of a lack of collaboration among teams can result in:

  • Wasted time
  • Missed deadlines
  • Financial loss
  • Unmet goals
  • Unsatisfied clients
  • Messy finished products
  • Lack of communication
  • Lower productivity and 

When the design and content marketing team are isolated they become disjointed. This happens because there aren’t enough ways to share expertise and information across teams, or because an employee doesn’t want to.

Productivity and inter-office cohesiveness suffer as a result of a lack of shared priorities and goals. Not just because of walled teams, but for most teams and people, sharing objectives and goals is a difficulty. There is frequently no defined aim or plan, or the goal is hazy, ambiguous, or unstated.

However, not all separation is a negative thing; it’s critical to understand something that may not be immediately apparent: while content marketers and designers have the same goal, they have distinct priorities. Content marketers are concerned with bringing in new leads and leading customers to purchase your product through the customer journey or sales funnel. Designers, on the other hand, are more concerned with the visual experience, as well as the customer’s conscious attraction to a visual piece.

Content Marketing and Design Team Success

How to Guarantee Content Marketing and Design Success

Content marketing and design teams frequently forget that they are striving toward the same goal. However, if the goal is not stated clearly, it is easy to lose sight of it.

Involving designers with content marketing meetings and vice versa provides a strategy and end goal if the verbal brief isn’t enough to ensure that they grasp the project plan. Designers and content marketers will then take the objectives into account while determining their criteria.

A healthy mix of strategy, copy, and visual design are essential for not just minimizing conflicts but also generating a favorable outcome. Preparing, coordinating, and communicating throughout the implementation phase results in a seamless engaging final product from the design and content marketing teams.

If you liked this Symboliq Media blog, check out these other related articles:
5 psychology principles behind good ux design
using psychographics to increase marketing success

Share this article:

Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment


so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.


as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.