Most Common SEO Mistakes That Hurt Your Ranking On Google

Everyone wants their business, website or blog to rank in the top results of Google. People apply different kinds of strategies to do it and as Google doesn’t directly disclose how its search algorithm works, there are all kinds of theories. Below we will talk about one of the most definite SEO mistakes that many experts believe to be true. Let’s start!

Common SEO Mistakes to Avoid

1. Not Creating a Google My Business Profile

Maybe you thought it doesn’t matter much or you forgot to set up one, this will cost you. Because Google rely on Google My Business to give localized search results especially in search terms like “something near me” or “something New York”. So, if you create a profile there, your business will have more probability to rank well in localized searches.

2. Duplicated Google My Business Listings

This is the opposite side of the above point. Some think that listing their website twice or more on Google My Business will rank it even higher. Well, it’s suffice to say here that Google doesn’t like to be tricked.

3. No Unique Title Tags and Descriptions for Each Page

For the search engine crawler to identify your website and all of its pages, they need to have their own identity. In a website’s case, the title and meta-description is its identity. It makes each page unique and easy to crawl (hence rank).

4. Duplicated Content & SEO

Google loves authenticity and if your website has plagiarized content in large quantity, it would not be a surprise to see that it won’t get ranked well.

You should note that even if you get original content, but if you use it multiple times in the same website or in other websites of yours (if you have PBN), then for Google, it’s plagiarism too.

5. Hard to Navigate

If the categories in the website are messed up and there’s no concrete way to go from one page to another, Google will notice this and will not rank it altogether or even if its ranks your website, it won’t be in the first page.

Moreover, if your website doesn’t have proper contact information, it’s ranking will suffer.

6. Not Publishing New Content Regularly

One of Google’s priority is to show the most recent and valuable search results. So, if your content is old, it may get listed but under some of the better and recent content of other websites.

The takeaway here is to keep posting new content that is interesting and serves a real purpose.

7. Not Promoting Content On Social Media

Social media and SEO go hand in hand. A good social media profile helps you perform better on search engines and better SEO leads to more social media promotion (through social media sharing buttons). So, keep posting on social media and if you can, use paid advertising.

8. Slow Website Speed

If your website takes long to load, its Google ranking will not improve. Because Google and other search engines (Bing, Yahoo) encourage fast websites and rank them above slower ones.

There are many other mistakes, but these are the most common ones. We hope you don’t make them again.

If you liked this Symboliq Media blog, check out these other related articles:

Share this article:

Randy Blakeslee

Randy Blakeslee

hi! i’m randy! i believe choosing the right team and investing in people is the best thing you can do for your business. i love our team here at Symboliq. together we’ve fostered a positive work place that allows everyone to grow professionally and infuse awesomeness into all our brand partners. we’re low on judgement, high on caffeine, and bursting with creativity. when you come on board with us, you become a member of our family. so be prepared to feel the love.

Related Content

Leave a comment


so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.


as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.