the client //
ZIVA USA is a high-performance, durable fitness equipment and wellness brand. ZIVA offers functional at-home fitness products that help people reach their exercise goals any time, anywhere.
the challenge //
ZIVA is a Europe-based fitness equipment provider looking to expand its brand awareness in the United States market.
As a marketing agency in the USA with experience in growing brands, we helped ZIVA USA craft a brand positioning strategy that involved both online and offline marketing tactics.
the solution //
Symboliq helped ZIVA USA become a household brand name in the high-end fitness market, drive awareness, increase loyalty, boost DTC sales, and cultivate U.S. partnerships. We began with a holistic research approach to help us understand how ZIVA was currently positioned in the market. We then positioned ZIVA for USA expansion with a new USA website, SEO strategy, influencer marketing guidance, content marketing, and omnichannel advertising.
Our omnichannel strategy focused on a geofencing approach. We targeted store locations that carried ZIVA products to drive foot traffic. We also created copy, graphics, and video assets for highly targeted OTT ads, social media ads, and Google ads.
the results //
· market + Audience research
· BHBA positioning strategy
· Created a new ZIVA USA website design/dev with 105 product SKUs
· Affirm payment integrations
· SEO strategy & optimization
· Search & Sorting Products
· Product Management for stocks and pricing
· Integration with Fulcrum and Amazon Ratings
· Influencer guidelines brochure
· Influencer recommendations & guidelines
· Omnichannel ad strategy to increase brand awareness and expand in the USA
· OTT, video, social, and Google ad copy and creative assets
· Content strategy with consistency across social media, blogs, and emails
· Fresh voice/presence on Instagram, Facebook, LinkedIn, and Twitter
· Abandoned cart, product recommendation, and post-purchase email marketing customer journeys