the client //

ZIVA USA is a high-performance, durable fitness equipment and wellness brand. ZIVA offers functional at-home fitness products that help people reach their exercise goals any time, anywhere.

the challenge //

ZIVA is a Europe-based fitness equipment provider looking to expand its brand awareness in the United States market.

As a marketing agency in the USA with experience in growing brands, we helped ZIVA USA craft a brand positioning strategy that involved both online and offline marketing tactics.

the solution //

Symboliq helped ZIVA USA become a household brand name in the high-end fitness market, drive awareness, increase loyalty, boost DTC sales, and cultivate U.S. partnerships. We began with a holistic research approach to help us understand how ZIVA was currently positioned in the market. We then positioned ZIVA for USA expansion with a new USA website, SEO strategy, influencer marketing guidance, content marketing, and omnichannel advertising.

Our omnichannel strategy focused on a geofencing approach. We targeted store locations that carried ZIVA products to drive foot traffic. We also created copy, graphics, and video assets for highly targeted OTT ads, social media ads, and Google ads.

the results //

· market + Audience research
· BHBA positioning strategy
· Created a new ZIVA USA website design/dev with 105 product SKUs
· Affirm payment integrations
· SEO strategy & optimization
· Search & Sorting Products
· Product Management for stocks and pricing
· Integration with Fulcrum and Amazon Ratings
· Influencer guidelines brochure

· Influencer recommendations & guidelines
· Omnichannel ad strategy to increase brand awareness and expand in the USA
· OTT, video, social, and Google ad copy and creative assets
· Content strategy with consistency across social media, blogs, and emails
· Fresh voice/presence on Instagram, Facebook, LinkedIn, and Twitter
· Abandoned cart, product recommendation, and post-purchase email marketing customer journeys

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seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.