the client //
Vantage Medical Staffing is a dedicated healthcare staffing partner committed to providing facilities with compassionate, high-quality professionals who deliver exceptional patient care. We believe that ensuring patients and families feel valued starts with how we support and empower our staff. By fostering a culture of appreciation and teamwork, we ensure that every healthcare professional we place is integral, reliable, and aligned with our values of excellence and compassion. At Vantage, we serve the healthcare space from a higher vantage point – delivering staffing solutions with quality, integrity, and a commitment to elevating patient care.
the challenge //
Vantage Medical Staffing needed a stronger digital presence to effectively reach both healthcare professionals seeking job opportunities and healthcare facilities in need of qualified staff. Without a streamlined website or a structured communication strategy, it was challenging to connect with the right audiences, manage job applications efficiently, and increase visibility in a competitive industry.
The Solution //
To address these challenges, Symboliq Media partnered with Vantage Medical Staffing to develop a comprehensive digital strategy that enhanced brand awareness, improved user experience, and optimized online visibility. The key initiatives included:
- Website Development: After meeting with the founder and assessing business needs, Symboliq Media designed and developed a custom website that reflected Vantage Medical Staffing’s mission and streamlined the user journey.
- Job Application Portal: To simplify the hiring process, an online application system was implemented, allowing candidates to easily apply for medical positions. Additionally, a dedicated portal was created for healthcare facilities to manage staffing requests.
- Email Marketing Campaigns: Symboliq Media launched targeted monthly email newsletters to engage potential clients and job seekers, keeping them informed about available opportunities and industry updates.
- SEO-Driven Content Strategy: Monthly blog content was developed and published to improve website traffic, enhance search engine rankings, and position Vantage Medical Staffing as a trusted authority in the healthcare staffing industry.
The Results //
By implementing these digital solutions, Vantage Medical Staffing experienced measurable improvements in engagement and efficiency, including:
- A professional and user-friendly website that streamlined the application process for candidates and enhanced communication with healthcare facilities.
- An increase in job applications due to the simplified online submission process.
- Improved SEO performance and website traffic from monthly blog content, helping the company rank higher in search results.
- Stronger audience engagement and brand visibility through consistent email newsletters targeting healthcare professionals and facility administrators.
With a comprehensive digital strategy in place, Vantage Medical Staffing continues to expand its reach, effectively connecting qualified professionals with healthcare facilities in need of exceptional care.
The Results //
- Integrated over 160 fully promoted locations into our syndication software
- Implemented bulk scheduling software features
- Meetings to assist franchise owners with connecting their social media accounts and navigating the dashboard
- Market + Audience Research
- Custom social media graphics and image/video curation from different locations
- Monthly scheduling of social media posts to each location’s connected accounts
- Fresh voice/presence on social media, following messaging guidelines
- Streamlined social media analytics
- Optimized local visibility
- Effective online reputation management
- Omnichannel ad strategy to increase brand awareness in the usa
- OTT, Video, Social, and Google ad copy and creative/video assets
- Created a help desk landing page for franchise owners to find needed resources quickly
