the client //
the challenge //
The Solution //
Symboliq conducted an in-depth consultation with the company owner, gathering comprehensive insights through a detailed intake process. Based on these findings, Symboliq developed a strategic plan and presented a detailed mockup of the redesigned website and updated brand assets.
The website was completely reimagined with a modern, user-friendly design while preserving Casper Corporation’s original branding. Key enhancements included:
- A full website redesign featuring additional service pages and an improved menu system for better navigation.
- Migration to a lighter, more efficient Elementor Pro open-code framework on WordPress, enabling flexibility and ease of updates.
- Integration of a blog feature to boost search engine optimization (SEO) efforts.
- Full-site optimization for improved speed and responsiveness across desktop and mobile devices.
- Implementation of an SEO plugin and keyword tracking system to enhance search visibility.
- Setup of essential Google tools, including Google Search Console, Google Analytics G4, and Google Insights, for performance tracking and data-driven decision-making.
Beyond the website overhaul, Symboliq revitalized Casper Corporation’s brand identity by designing:
- A modernized logo that maintained brand recognition while incorporating a fresh, updated look.
- Branded business cards that aligned with the new identity and left a lasting impression.
- Professional letterhead for consistent branding across corporate communications.
To address Casper Corporation’s lack of social media presence, Symboliq established and optimized company profiles on LinkedIn, Instagram, and Google My Business. A key initiative was the creation of a LinkedIn newsletter, “Smart Storage Insider,” designed to engage industry professionals and establish Casper Corporation as a thought leader in the storage solutions space.
The Results //
The digital and branding transformation delivered significant improvements in Casper Corporation’s online and offline presence, including:
- A modernized website with enhanced functionality, user experience, and SEO-driven content.
- Increased website speed and performance, resulting in better engagement and lower bounce rates.
- Higher search engine visibility, leading to improved organic traffic.
- Successful launch and growth of social media channels, establishing Casper Corporation’s presence across multiple platforms.
- Implementing a LinkedIn newsletter, “Smart Storage Insider,” which quickly gained traction and grew to 300 engaged subscribers.
- A cohesive brand identity with a refreshed logo, business cards, and letterhead, reinforcing professionalism and brand consistency across all touchpoints.
By partnering with Symboliq, Casper Corporation now has a robust and scalable digital platform paired with a revitalized brand identity that effectively showcases its expertise, attracts potential customers, and strengthens its position as an industry leader in storage and workspace solutions.
