the client //
Scenterely yours provides a unique consumer experience. At their local Geneva shop, you can purchase signature products like lotions, candles, and body mists, as well as miix your own 2-3 scents from over 100 to choose from.
the challenge //
Scentcerely yours was looking for a holistic marketing strategy that would ultimately increase engagement and bring more foot traffic into their shop. Being a small local business in the midst of a pandemic, they were hoping to get the word out about new shop guideline details and upcoming events, as well as new product promotions.
the solution //
We knew the biggest challenge of this customized strategy would be speaking to a very geo-targeted audience. We dove deep into who their audience was, analyzing demographics and other insights. We also reviewed current content data to see what was performing well and where their current strategy needed improvements. We traveled to their shop to photograph products that would help in creating an organic feel to their social media, website, and other digital marketing assets.
the results //
· local seo strategy to enhance geo-targeted visibility.
· designed and developed fundraiser landing pages.
· added new products and scents to the website.
· added payment gateways.
· updated website copy & messaging.
· in-shop product photography.
· social media strategy focused on brand awareness and increased engagement on existing accounts.
· monthly blog content