the client //

Scenterely yours provides a unique consumer experience. At their local Geneva shop, you can purchase signature products like lotions, candles, and body mists, as well as miix your own 2-3 scents from over 100 to choose from.

the challenge //

Scentcerely yours was looking for a holistic marketing strategy that would ultimately increase engagement and bring more foot traffic into their shop. Being a small local business in the midst of a pandemic, they were hoping to get the word out about new shop guideline details and upcoming events, as well as new product promotions.

the solution //

We knew the biggest challenge of this customized strategy would be speaking to a very geo-targeted audience. We dove deep into who their audience was, analyzing demographics and other insights. We also reviewed current content data to see what was performing well and where their current strategy needed improvements. We traveled to their shop to photograph products that would help in creating an organic feel to their social media, website, and other digital marketing assets.

the results //

· local seo strategy to enhance geo-targeted visibility.
· designed and developed fundraiser landing pages.
· added new products and scents to the website.
· added payment gateways.
· updated website copy & messaging.
· in-shop product photography.

· email marketing campaigns to get the word out about new products, promotions, and new website functionality abilities.
· social media strategy focused on brand awareness and increased engagement on existing accounts.
· monthly blog content
0 k
new website users
0 %
Website Bounce rate
+ 0 %
ig follower growth
+ 0 %
Fb content interactions
+ 0 %
Instagram reach
+ 0 %
Facebook reach

seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.