the client //
PoolSkim is an easy-to-use, no fuss pool skimmer that leaves pools clean and pristine. a powerful pool product with a simple installation, the PoolSkim usa is designed to reduce the time spent cleaning your pool and increase the time spent enjoying it.
the challenge //
We were excited to give this innovative, user-friendly product a cool, modern website reflective of the highly-rated pool cleaning system.
the solution //
Our design, development, and content teams worked closely with PoolSkim USA to create a fresh, sleek, and modern look for the website. We eliminated the original text-heavy approach, and instead used carefully crafted design, imagery, video, and layout to better communicate PoolSkim’s value.
the results //
· Better showcased PoolSkim product
· Improved the customer journey
· Decreased cart abandonment
· Increased visual imagery
· minimized text-heavy sections
· created a sizzle reel to maximize ux
and time spent on the website
· Clarified value and messaging
· took in-house product photography
to better display the poolskim parts