the client //
Oxygen Lab is a revolutionary oxygen infusing system of skincare treatments. their innovative, proprietary technology delivers molecular oxygen to the skin to reverse the effects of aging while also healing and repairing skin damage.
the challenge //
Oxygen Lab (formerly Oxyceuticals) was well-established with skincare providers & medical professionals on the west coast.
they came to us in need of a fresh strategic approach to support their company’s growth. they had new ventures on the horizon, and a new system of oxygen infusing treatments to offer.
the solution //
we guided the Oxygen Lab team through our be heard brand assessment. through this discovery process, we created a more targeted approach for Oxygen Lab within the highly competitive skincare marketspace.
Oxygen Lab needed a clean, modern look to complement their fresh new name, new offerings, and new direction. we recommended a more targeted messaging approach (in content and design) to better showcase Oxygen Lab’s proprietary technology to skin health providers, aesthetic nurses, and surgeons.
the results //
- brand book including all new design assets.
- packaging mock ups.
- a B2B website with custom portal for
aestheticians, cosmetologists, dermatologists,
plastic surgeons, aesthetic nurses, and skincare
professionals.- Portal for providers and investors allows for
add/update tax forms, change account
information, and purchase/track orders
(18 different skus) - B2C portion of the website crafted to lead
all customers to providers.
- Portal for providers and investors allows for
- created a new wholesale buyer’s journey that
enabled providers to purchase the products.
- implemented a clinic finder on the website that
allows customers to find nearby clinics by zip
code or city. - HubSpot integration on the website to schedule
provider appointments. - worked with professional photographer/
videographer to provide high end content on
multiple digital platforms. - content strategy with content creation
- web copy & messaging
- blog optimization/seo
- email campaigns
- fresh voice/presence on instagram, Facebook, tik
tok, linkedin, twitter
