the client //

neuvana consists of a group of medical and neurological scientist professionals that have come together to create xen – an electronic device that stimulates your vagus nerve. stimulation of the vagus nerve may result in many health benefits including less stress and better sleep.

the challenge //

neuvana needed to increase seo ranking and social media brand awareness in time to launch their new product, xen.

our team believed in neuvana’s mission: improve lives through neuroscience and increase overall wellness – calmness, balance, and rejuvenation.

we created a customized strategy to get their product in the hands of consumers, build brand credibility, and better communicate the value of xen.

the solution //

our customized solution for neuvana began by revamping their current website and shop with a wordpress and shopify hybrid.

  • updated imagery and copy
  • optimized website and site speed for desktop and mobile devices
  • added new pages to improve the site map and user experience

to ensure that neuvana would be seen online, we:

  • optimized seo
  • created their google my business account
  • wrote weekly blogs using specifically targeted keywords to drive traffic through their website and focus on inbound linking and alt tags
  • began posting and syndicating press releases and other press-related news
  • continuous monitoring of keywords to adjust seo strategy

our xen pre-launch strategy included:

  • “how to” videos that covered everything from using the neuvana app to setting up a xen.
  • social graphics on all brand social accounts to build hype and grow the audience.

post-launch, we created a social media campaign that focused specifically on increasing brand awareness. and by constantly monitoring analytics and hashtags, we learned more about neuvana’s audience, specifically what attracted them to the brand and xen product. this allows us to create social promotions, monthly giveaway contests, utilize an influencer campaign to increase followers and sales, and craft an email marketing strategy.

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seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.