the client //
McMurray Stern is a cutting edge, automated storage solutions provider, serving California and the Western part of the U.S. McMurray Stern designs storage solutions for a multitude of industries from healthcare to grocery.
the challenge //
McMurray Stern’s brand presence, website, content, customer journey, and design were sending the wrong message to businesses in search of innovative storage systems.
Time for a brand reset.
the solution //
We walked their team through our Be Heard Brand Assessment. This in-depth strategy and discovery process helped MMS better define their audience, brand risks, points of differentiation, and opportunities for positive industry disruption. Working closely with the MMS team, we focused on crafting a strategy to position the brand for growth in the automated storage sector without sacrificing the most valued pieces of their legacy business. Guided by a new strategy, our design and development teams got to work.
the results //
In 90 days, McMurray Stern received:
· 50+ page newly designed website
· all PDF brochures converted into catalog pages to capture client information + tracking links for all
· HubSpot + other specialty plugins to improve intake, track leads
· Hubsales for individual sales associates
· Ongoing HubSpot training for sales team
· New logo design
· Brand book including all new design assets
· Video website header
· Content strategy
· Web copy & messaging
· Customer journey
· Blog optimization
· Email campaigns
· Fresh voice on LinkedIn, Instagram, and Facebook
· Weekly strategy and business development