the client //

The Lady of Heaven, 2021 Cannes Film Festival Award winner for Best Visual Effects, tells the incredible true story of Lady Fatima, a key holy figure in Islamic history. 

the challenge //

The uncertainty of the pandemic delayed the movie premiere for a year. With audiences finally returning to theaters, producers of this heavily anticipated independent film needed a movie launch strategy fast.

the solution //

We had 60 days to craft a marketing approach for the film including designing all creative collateral, trailer creation, and more. we delivered a holistic, comprehensive omni-channel strategy aimed to build public awareness, generate revenue, fill seats, and result in higher roi.

the results //

Omni-channel Strategy

Researched and constructed primary and secondary viewer profiles for the film to inform a targeted omni-channel marketing approach. Our team:

· Drafted all creative ad copy (multiple variations to
keep engagement levels high)
· Designed imagery for all display ads
· Edited movie trailers for OTT advertising, YouTube,
social ads
· Facilitated and secured all creative approvals on
behalf of The Lady of Heaven film for AMC Theatres
and the Motion Picture Association (MPA) to fulfill
contractual requirements and quality assurance

We utilized the following platforms and approaches to quickly and effectively reach potential moviegoers:

· Streaming platforms/OTT advertising
· Press + Media relations
· Google static/display
· Social media marketing
· Facebook/Instagram ads
· Google Ad Words
· Print advertising
· YouTube
· Geofencing
0 m
Omnichannel
strategy impressions
over 30 days
0 k
Google
words
impressions

Movie Trailers

· Edited :30, :60, :90 variations of The Lady of Heaven Trailer
· Included cinematic trailers screened at participating AMC theater locations.
· Secured necessary certifications for cinematic trailer (including MPA + TASA)
· Facilitated cinematic trailer placement with AMC Theatres weekly up to premiere.
0 %
Ott Video
completion
rate
0 m
generated
impressions
on YouTube

billboards + movie posters

· Strategically placed billboards in locations with large target audience bases.
· Designed billboard + poster artwork.
· Printed and shipped movie posters for release.
· Secured digital ad space in key markets.
0 +
Nationwide locations that
Posters and billboards were
distributed across

Online Merchandise Store

· Designed a customized drop shipping online merchandising store to integrate into the main website.
· Created designs for multiple consumer products.
· Set up tax and shipping rates for domestic and international shipping of merchandise.
· Provided training and back end customer service.

social media presence

Our content team Posted daily to The Lady of Heaven Instagram, Facebook, Twitter pages. we designed + captioned posts and identified opportunities to effectively boost to reach more people. In 60 days, we were able to significantly increase followers for all platforms:

0 %
Ig follower growth
0 %
Fb follower growth
0 m
Social ad impressions

seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.