the client //
The Lady of Heaven, 2021 Cannes Film Festival Award winner for Best Visual Effects, tells the incredible true story of Lady Fatima, a key holy figure in Islamic history.
the challenge //
The uncertainty of the pandemic delayed the movie premiere for a year. With audiences finally returning to theaters, producers of this heavily anticipated independent film needed a movie launch strategy fast.
the solution //
We had 60 days to craft a marketing approach for the film including designing all creative collateral, trailer creation, and more. we delivered a holistic, comprehensive omni-channel strategy aimed to build public awareness, generate revenue, fill seats, and result in higher roi.
the results //
Omni-channel Strategy
Researched and constructed primary and secondary viewer profiles for the film to inform a targeted omni-channel marketing approach. Our team:
· Drafted all creative ad copy (multiple variations to
keep engagement levels high)
· Designed imagery for all display ads
· Edited movie trailers for OTT advertising, YouTube,
social ads
· Facilitated and secured all creative approvals on
behalf of The Lady of Heaven film for AMC Theatres
and the Motion Picture Association (MPA) to fulfill
contractual requirements and quality assurance
· Streaming platforms/OTT advertising
· Press + Media relations
· Google static/display
· Social media marketing
· Facebook/Instagram ads
· Google Ad Words
· Print advertising
· YouTube
· Geofencing
strategy impressions
over 30 days
words
impressions
Movie Trailers
· Included cinematic trailers screened at participating AMC theater locations.
· Secured necessary certifications for cinematic trailer (including MPA + TASA)
· Facilitated cinematic trailer placement with AMC Theatres weekly up to premiere.
completion
rate
impressions
on YouTube
billboards + movie posters
· Designed billboard + poster artwork.
· Printed and shipped movie posters for release.
· Secured digital ad space in key markets.
Posters and billboards were
distributed across
Online Merchandise Store
· Created designs for multiple consumer products.
· Set up tax and shipping rates for domestic and international shipping of merchandise.
· Provided training and back end customer service.
social media presence
Our content team Posted daily to The Lady of Heaven Instagram, Facebook, Twitter pages. we designed + captioned posts and identified opportunities to effectively boost to reach more people. In 60 days, we were able to significantly increase followers for all platforms:
