the client //
the challenge //
Invictus Health + Recovery aimed to expand its reach and strengthen its position as a trusted leader in health, fitness, and recovery. They sought to grow their social media presence and local brand awareness while effectively communicating their holistic approach to wellness. With a diverse range of services, from Chiropractic Medicine to IV Therapy and personalized training, they needed a strategy that would highlight their expertise, engage their community, and attract new clients – all while maintaining a consistent and authentic brand voice.
The Solution //
Symboliq Media met with one of the founders of Invictus Health + Recovery to develop a comprehensive online strategy designed to increase local brand awareness and engagement. Together, a plan was crafted that leveraged social media, press coverage, and website enhancements to showcase Invictus’ holistic approach to health, fitness, and recovery.
Symboliq Media implemented a targeted social media strategy, including Facebook and Instagram ads, to boost local awareness and attract new clients. Press outreach and blog content were developed to highlight Invictus’ expertise and services, reinforcing its position as a trusted wellness provider. Additionally, website updates were made to improve user experience, including the integration of Schedulicity for seamless appointment scheduling, streamlined navigation, and a dedicated section for class options and enrollment. This strategic approach helped Invictus Health + Recovery effectively connect with its community and grow its online presence.
The Results //
- Consistent branding and messaging across all social media platforms
- Established a fresh, engaging voice on social media while adhering to brand messaging guidelines
- Grew Instagram following to over 1,000 engaged followers
- Improved local SEO by optimizing the Google Business Profile and publishing targeted blogs
- Increased local brand awareness through strategic Facebook and Instagram ad campaigns
- Optimized website for a better user experience, including Schedulicity integration for seamless appointment booking
- Streamlined website navigation to enhance accessibility and user engagement
- Boosted class enrollments by creating a dedicated section with class options and detailed information
