the client //
fully promoted is a trusted branding partner that helps businesses and organizations attract, engage, and retain their target audiences by offering creative marketing solutions, maintaining brand consistency, and delivering on time and within budget. fully promoted provides high-quality promotional products sourced globally while ensuring brand compliance and offering streamlined ordering processes.
the challenge //
fully promoted recognized the need for a more efficient method to handle digital marketing efforts across over 160 franchise locations. they sought a solution that could centralize and streamline their digital marketing management, ensuring consistent branding and messaging while catering to the unique needs of each location.
the solution //
symboliq media worked with fully promoted’s board of directors to design and implement a customized solution for each franchise location, including social media management, local seo, and reputation management strategies.
the results //
- integrated over 160 fully promoted locations into our syndication software
- implemented bulk scheduling software features
- meetings to assist franchise owners with connecting their social media accounts and navigating the dashboard
- market + audience research
- custom social media graphics and image/video curation from different locations
- monthly scheduling of social media posts to each location’s connected accounts
- fresh voice/presence on social media, following messaging guidelines
- streamlined social media analytics
- optimized local visibility
- effective online reputation management
- omnichannel ad strategy to increase brand awareness in the usa
- ott, video, social, and google ad copy and creative/video assets
- created a help desk landing page for franchise owners to find needed resources quickly