the client //

Controlled F.O.R.C.E. is a premium training provider for military branches, law enforcement departments, and security officers across the nation.

With over 25 years of experience, offered training courses are supported by industry-leading instructors.

the challenge //

Controlled F.O.R.C.E. needed to better position themselves in the market and increase brand awareness online.

Their goal was to create a consistent brand identity and voice across all of their platforms to better generate new leads and create long-lasting partnerships.

the solution //

Symboliq and Controlled F.O.R.C.E. collaborated on a branding package that would address their brand identity concerns and provide consistency across all digital channels. We then built a new website that included a training event calendar registration with custom styling. The goal for the new website was to help generate leads, allow for easy training course sign-ups, and be a resource hub for clients to find helpful content.

We also created new student and trainer portals within their site with secure logins. This new integration would involve a system to monitor event attendance, allow students to take course exams, determine course completions, and send certifications automatically to students. We also crafted a custom monthly content strategy including social media, email marketing, and blog writing for improved SEO visibility online.

the results //

· New website design with a clear, customized user journey
· Built training event calendar registration with custom styling
· Created a system to monitor event attendance
· Built the ability to send course certifications automatically to students
· Built system to monitor students’ certification

· Built course exams for students
· Student and trainer portals
· Built a WooCommerce store with Printful integration
· SEO strategy & optimization
· Content strategy with consistency across social media, blogs, and emails

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seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.