the client //
Controlled F.O.R.C.E. is a premium training provider for military branches, law enforcement departments, and security officers across the nation.
With over 25 years of experience, offered training courses are supported by industry-leading instructors.
the challenge //
Controlled F.O.R.C.E. needed to better position themselves in the market and increase brand awareness online.
Their goal was to create a consistent brand identity and voice across all of their platforms to better generate new leads and create long-lasting partnerships.
the solution //
Symboliq and Controlled F.O.R.C.E. collaborated on a branding package that would address their brand identity concerns and provide consistency across all digital channels. We then built a new website that included a training event calendar registration with custom styling. The goal for the new website was to help generate leads, allow for easy training course sign-ups, and be a resource hub for clients to find helpful content.
We also created new student and trainer portals within their site with secure logins. This new integration would involve a system to monitor event attendance, allow students to take course exams, determine course completions, and send certifications automatically to students. We also crafted a custom monthly content strategy including social media, email marketing, and blog writing for improved SEO visibility online.
the results //
· New website design with a clear, customized user journey
· Built training event calendar registration with custom styling
· Created a system to monitor event attendance
· Built the ability to send course certifications automatically to students
· Built system to monitor students’ certification
· Built course exams for students
· Student and trainer portals
· Built a WooCommerce store with Printful integration
· SEO strategy & optimization
· Content strategy with consistency across social media, blogs, and emails