the client //

bonne et filou is a luxurious french macaron brand for the royal in your life- your dog. inspired by french king louis xiv, the delicately flavored strawberry, lavender, and mint macaron treats are made with natural ingredients for your pampered pup.

the challenge //

bonne et filou wanted a complete brand redesign with bark and bite.

as a new company, we recognized their biggest challenge would be cultivating a large audience base that could be quickly converted to point of purchase. to increase meaningful visibility, we created a customized digital strategy that prioritized seo and followed with a content strategy targeted to a very specific audience.

the solution //

we created a customized solution for bonne et filou to drive long term results in their digital landscape.

we began by recreating their existing branding, based on previous assets that were live traced images. once the branding was completed, we worked one-on-one with the client to create final packaging.

we recognized their biggest challenge would be cultivating a large audience base that could be quickly converted to point of purchase. to increase meaningful visibility, we created a customized digital strategy that targeted a specific audience of dog show and breeder enthusiasts:

  • prioritized seo
  • designed content for trade shows and social events
  • blog articles
  • crafted social media posts
  • video content
  • ads, banners, and other digital assets
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Bonne Filou – Dog Mom

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