the client //
Bektrom Foods, Inc. is a food manufacturing company located in Monroe, MI.
Bektrom produces over 250 SKUs including low sugar baking mixes, high protein pancake mixes, rice pouches, spice blends, and more.
the challenge //
Bektrom was a well-established food manufacturer in North America.
However, they needed a holistic picture of how their products were positioned in the marketplace as well as a strategic guide on how to market themselves online.
the solution //
Symboliq collaborated with Bektrom Foods, Inc. to identify their target market through comprehensive audience analysis and research. Our team created a report with a competitor analysis, points of differentiation, opportunities for disruption, and audience impact.
They also needed a website redesign to help attract their target audience more effectively online. Our development team implemented a WooCommerce store with a complex shipping method and configured a store locator that would help consumers find products near where they lived. We also created a consistent content strategy that would boost their SEO and blogging efforts as well as craft an identifiable voice across social media, advertising, and email marketing platforms.
the results //
· market + Audience research
· BHBA positioning strategy
· New website design with a new buyer’s journey
that enabled online shopping
· WooCommerce store with a complex shipping
· Configured store locator to where products are sold
· Custom content strategy & creation for social media, ads, videos, blogs, and emails
· SEO optimization
· New product launches
· Product photography
· Packaging mockups
· Product giveaways
foundation site visits