the client //

Bektrom Foods, Inc. is a food manufacturing company located in Monroe, MI.

Bektrom produces over 250 SKUs including low sugar baking mixes, high protein pancake mixes, rice pouches, spice blends, and more.

the challenge //

Bektrom was a well-established food manufacturer in North America.

However, they needed a holistic picture of how their products were positioned in the marketplace as well as a strategic guide on how to market themselves online.

the solution //

Symboliq collaborated with Bektrom Foods, Inc. to identify their target market through comprehensive audience analysis and research. Our team created a report with a competitor analysis, points of differentiation, opportunities for description, and audience impact.

They also needed a website redesign to help attract their target audience more effectively online. Our development team implemented a WooCommerce store with a complex shipping method and configured a store locator that would help consumers find products near where they lived. We also created a consistent content strategy that would boost their SEO and blogging efforts as well as craft an identifiable voice across social media, advertising, and email marketing platforms.

the results //

· market + Audience research
· BHBA positioning strategy
· New website design with a new buyer’s journey
that enabled online shopping
· WooCommerce store with a complex shipping
method
· Configured store locator to where products are sold

· Custom content strategy & creation for social media, ads, videos, blogs, and emails
· SEO optimization
· New product launches
· Product photography
· Packaging mockups
· Product giveaways

+ 0 k
website page
view
+ 0 k
organic web
searches
+ 0 k
new website
users
2: 0
organic search
sessions length
0
new facebook
followers
+ 0 %
linkedin engagement
rate increase
+ 0 %
instagram engagement
rate increase
0 k
total giveaway
entries
+ 0
new facebook
followers
+ 0 %
instagram
accounts reached
0
get-r-done
foundation site visits

seo

so you have your website, now how do you get people to see it? by making updates, monitoring keywords, and repeatedly optimizing your site. we will help you navigate this digital landscape and ensure that your dollars are going towards what will help you be seen and heard online.

web design

we help create memorable web experiences for desktop and mobile devices to help your customers find what they’re looking for. using wordpress, woo commerce, shopify, or by creating a custom site, we help create and optimize your site to drive traffic towards profitability and lead generation.

content creation

our team of graphic design designers, copywriters, photographers, and videographers are ready to grab your audience’s attention with customized content optimized to play up the platform. you get intentional images, words and design delivered through the right medium, at the right time, so your brand stands out.

social media

listening and anticipating what’s next from your brand.

our digital marketing specialists are experts in the art of social voice, and our graphic designers craft custom images that speak clearly to your target audience.

brand building

branding is a beast. everyday you’re faced with hundreds of small choices that have the potential to build up, or tear down your brand. that’s a lot of pressure. you need to know what you stand for, and live it out at all media touchpoints, inside your organization and with every audience interaction.

strategy

as your new strategic partner, our focus is making sure you’re seen, heard and understood. we’ll create a customized plan for immediate, actionable change that is true to your brand, speaks to your target audience and drives long term growth.