the client //

Bektrom Foods, Inc. is a food manufacturing company located in Monroe, MI.

Bektrom produces over 250 SKUs including low sugar baking mixes, high protein pancake mixes, rice pouches, spice blends, and more.

the challenge //

Bektrom was a well-established food manufacturer in North America.

However, they needed a holistic picture of how their products were positioned in the marketplace as well as a strategic guide on how to market themselves online.

the solution //

Symboliq collaborated with Bektrom Foods, Inc. to identify their target market through comprehensive audience analysis and research. Our team created a report with a competitor analysis, points of differentiation, opportunities for disruption, and audience impact.

They also needed a website redesign to help attract their target audience more effectively online. Our development team implemented a WooCommerce store with a complex shipping method and configured a store locator that would help consumers find products near where they lived. We also created a consistent content strategy that would boost their SEO and blogging efforts as well as craft an identifiable voice across social media, advertising, and email marketing platforms.

the results //

· market + Audience research
· BHBA positioning strategy
· New website design with a new buyer’s journey
that enabled online shopping
· WooCommerce store with a complex shipping
method
· Configured store locator to where products are sold

· Custom content strategy & creation for social media, ads, videos, blogs, and emails
· SEO optimization
· New product launches
· Product photography
· Packaging mockups
· Product giveaways

+ 0 k
website page
view
+ 0 k
organic web
searches
+ 0 k
new website
users
2: 0
organic search
sessions length
BEKTROM FOODS Home page
Bektrom Store
Bektrom Store Locator
0
new facebook
followers
+ 0 %
linkedin engagement
rate increase
+ 0 %
instagram engagement
rate increase
Pancake
Flaky pie crust
BEKTROM FOODS INC
0 k
total giveaway
entries
+ 0
new facebook
followers
+ 0 %
instagram
accounts reached
0
get-r-done
foundation site visits
Larry The Cable Guy
Larry The Cable Guy Spicy Chicken Batters
Larry The Cable Guy Spices & Batters Giveaway

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