the client //
The Aftermaster Studios are located in the heart of Hollywood in Los Angeles, California. They have produced and remastered albums from the biggest names in music. From Michael Jackson to Frank Sinatra, Madonna to John Lennon, and Justin Bieber to Lady Gaga.
Their motto is “We know sound,” a fitting slogan for the award-winning producers and engineers who remix Billboard Chart topping hits.
the challenge //
While Aftermaster Studios’ reputation speaks for itself, they approached our Symboliq team in need of assistance with promoting, marketing, and spreading the word about their new and improved audio remastering device: the Aftermaster Pro.
The Aftermaster Pro is a device that essentially transforms audio output from the TV and remasters it to make it sound deeper, fuller and ultimately give a much more vibrant sound. It features updated and fine-tuned technology, as well as a new sleek, small, and beautiful design.
However, it had been nearly two years since any action was taken on the Aftermaster social media sites. Engagement was down and people all but forgot that this technology existed.
It was our job to remind them.
the solution //
We immediately went to work rebuilding their current website, giving them a fresh, modern new look with engaging video headers, scrolling features, and example videos that allowed visitors to actually hear the Aftermaster Pro difference. Our team created numerous social media posts to boost engagement and also advertise the Aftermaster Pro’s upcoming showings on HSN. Through our engaging social posts and strategies on Instagram, we were able to reawaken their social presence and increase their followers from 13.5k to 14.5k in just a few months!
“Through our engaging social posts and strategies on Instagram, we were able to reawaken their social presence and increase their followers from 13.5k to 14.5k in just a few months!”
One of the most important features of the Aftermaster Pro that we wanted to highlight was the easiness and simplicity of the actual set up of the device.
In the past, the biggest complaint the company received from customers was that they simply didn’t know how to make it work. To combat this issue, we decided to dedicate an entire page on the new website to this issue alone – how to set up the device and ensure that it’s working properly. With the use of follow along videos, featuring close-up footage of the process, this problem became a thing of the past.
As a result, we were able to help the Aftermaster Pro devices consistently sell out during their time slots on HSN. We would say that’s a pretty nice win!